Lift trucks: Mitsubishi Forklift goes mobile

Site makes it possible to access product information anywhere
By Modern Materials Handling Staff
July 07, 2011 - MMH Editorial

Mitsubishi Forklift Trucks, known for providing customers with reliable forklift trucks that deliver exceptional value, announced the launch of its new mobile website, making it easier for customers to access forklift product information and connect with local dealers while on the go through their mobile devices. The new mobile site includes Mitsubishi Forklift Trucks product information, a local dealer search function, and easy access to finance information and promotions.

The website allows users to view forklift specifications and includes the option to request a quote, email a product brochure or download the digital brochure directly from a mobile device. The dealer locator feature gives customers quick and easy access to dealership addresses and phone numbers and includes geo-tracking capabilities for some mobile devices.

Through the site’s Cost Control Basics section, which includes a series of tips for choosing the right tires and engine, minimizing forklift abuse and managing a fleet effectively, customers can also reference information for minimizing costs and increasing the efficiency of their forklifts.

“We’re pleased to introduce the new Mitsubishi Forklift Trucks mobile website,” said Jeff Rufener, vice president of marketing at Mitsubishi Forklift Trucks. “More and more people are on the go these days, and the mobile website will make searching for a new forklift or finding a local dealer even easier than before.”

The address for the mobile website, which launched today, is http://m.mit-lift.com.



Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Carload volumes were up 7.6 percent at 299,256, topping the week ending January 12 at 290,607 and the week ending July 5 at 270,731.

U.S. companies made only marginal improvements in their ability to collect from customers and pay suppliers in 2013, while showing no improvement in how well they managed inventory, according to the 16th annual working capital survey from REL a division of the Hackett Group, Inc.

Study suggests solutions for filling the talent gap, including the development of robust ties with the education system.

The Department of Transportation’s Bureau of Transportation Statistics (BTS) reported this week that U.S. trade with its North America Free Trade Agreement (NAFTA) partners Canada and Mexico increased 5.4 percent from May 2013 to May 2014 at $103.9 billion.

With an eye on making transportation of crude oil by rail (CBR) and ethanol safer following various tragic accidents over the last year, the United States Department of Transportation yesterday released details regarding its rulemaking proposal designed to improve how large quantities of flammable materials by rail can be moved in a safer manner.

Article Topics

News · Lift Trucks · Forklifts · Mobile & Wireless · MCFA · All topics

Comments

Post a comment
Commenting is not available in this channel entry.