Modex 2012: ORBIS announces sustainability initiative

To help companies quantify the environmental sustainability benefits that can be achieved through reusable packaging, ORBIS Corp. (Booth 2700) announced a life cycle assessment-based initiative in a press conference yesterday.
By Sara Pearson Specter, Editor at Large
February 07, 2012 - MMH Editorial

To help companies quantify the environmental sustainability benefits that can be achieved through reusable packaging, ORBIS Corp. (Booth 2700) announced a life cycle assessment-based initiative in a press conference yesterday.

The service will examine a company’s environmental impact based on a comparison of possible packaging scenarios. The assessment compares user packaging data using Life Cycle Assessment (LCA) methodology and suggests potential opportunities for better environmental sustainability. By comparing past practices with either planned or newly implemented practices, the study aims to measure the environmental impact of adopting reusable packaging.

The ORBIS sales and engineering teams will work with customers to complete a worksheet with data inputs about current practices. ORBIS will analyze the information and determine the quantifiable impact of reusable packaging. The resulting report compares and evaluates energy used, solid waste generated and greenhouse gases used for different packaging options, then identifies opportunities for improvement.

ORBIS is one of the first to bring such a process to the reusable packaging market, said Samantha Goetz, the company’s manager of marketing communications.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.



About the Author

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Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC (http://www.saraspecter.com). Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery (http://www.BellsUpWinery.com).


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