Nissan Forklift Corporation joins forces with TCM America to form UniCarriers Americas Corporation

After announcing the merger in August, 2012, April 1 marks the first day of business for UniCarriers Americas.
By Josh Bond, Associate Editor
April 01, 2013 - MMH Editorial

Nissan Forklift Corporation, North America announced that it has joined forces with TCM America under a new name, UniCarriers Americas Corporation effective April 1, 2013, with head offices in Marengo, Ill. UniCarriers Americas Corporation is a division of UniCarriers Corporation headquartered in Tokyo, Japan. UniCarriers Holdings is the parent company of UniCarriers.

According to Modern Materials Handling‘s 2012 Top 20 Lift Truck Suppliers, published shortly after the merger was initially announced in August 2012, Nissan Forklift was ranked 8th in the world with $1 billion in 2011 revenues, and TCM was ranked 11th with $746 million in 2011 revenues.

“We are excited to combine the strengths of these two companies to form a stronger market presence,” said Peter Kruse, president, UniCarriers Americas Corporation, in a recent interview. Kruse is leading the management team of the new entity, which will serve North and South America. Kruse said extensive research into customer demands are informing a suite of new products, one of which is already in development. “We’re looking to understand and anticipate the needs of customers, from the smallest operations all the way to major accounts,” said Kruse. “We’re going to go after those customers by getting more new products out faster.”

Amid ongoing market studies and research of customers in the eastern hemisphere, Kruse said they have expressed a consistent emphasis on quality and durability of both products and processes. UniCarriers Americas has a network of more than 235 authorized dealerships with over 350 locations across North, Central and South America, as well as additional worldwide locations. Those locations will help bring TCM’s strength and significant Japanese market in large equipment such as container handlers to North America, said Kruse.

Kruse said the union of TCM and Nissan was a merger of equals. “Because the market is mature, there’s not as much growth potential, so we need to be stronger on a global basis to be able to take advantage of emerging markets,” said Kruse. “We looked at the combination as being necessary to compete on a global level.”

In particular, Kruse noted potential in South America, particularly in Brazil in light of the World Cup, Olympics and Panama Canal. “In Canada, the U.S. and even to some extent Mexico are on the mature market side,” Said Kruse. “The combined effect presents significant opportunities for us there.”

UniCarriers will encompass five brands: Nissan Forklift, TCM, Atlet, Barrett and UniCarriers. To transition the brand equity of the non-UniCarriers brands to UniCarriers, all trucks will display a “by UniCarriers” endorsement beginning June 1, 2013.

Material handling equipment will be the sole business of UniCarriers, rather than a peripheral business unit. Separately, the global rankings of Nissan Forklift Corporation and TCM Corporation were 11th and 15th respectively, according to the Weltrangliste 2011/2012 list of the top global manufacturers. United, UniCarriers has jumped to number seven on the list. The company will continue its pledge to protect the environment, and operate as a green company.



About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Over $2 billion dollars in carrier overcharges go uncollected each year as shippers do not have the time or resources to collect refunds.

Last year at this time, retailers were relieved to learn that a tentative agreement on a new labor contract had been reached by dockside labor and management on the U.S. East and Gulf coasts. But not without considerable blood on the floor.

The National Retail Federation is encouraging maritime management and the union representing dockworkers along the U.S. West Coast ports to expedite pending contract negotiations and reach agreement on a new deal well in advance of the expiration of the current contract this summer.

SAP AG announced the availability of a new application to help centralize processing trade activities, SAP Global Trade Services, processing trade in China. 



Did you know that Supplier Portals can help companies reduce risk, improve compliance and enhance product availability? Download Amber Road's latest research report featuring research from Gartner.

About the Author

Josh Bond, Associate Editor
Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce. Contact Josh Bond

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA