NRF introduces mobile intelligence upgrade

ndustry guidance in successful use of mobile in marketing, commerce and internal operations
By SCMR Staff
January 13, 2011 - SCMR Editorial

The National Retail Federation announced the release of Version 2.0 of its Mobile Blueprint, which provides significant updates to the original document published in July by the Mobile Retail Initiative (MRI).

According to spokesmen, the MRI brings together the collaborative strengths of NRF’s IT standards division, ARTS; digital division, Shop.org; marketing division, RAMA and NRF’s CIO Council to provide the retail industry guidance in successful use of mobile in marketing, commerce and internal operations.

Mobile adoption in retail is moving rapidly, ABI Research reports that through December 2010 mobile commerce excluding travel will have grown 143 percent from $1.4 billion in 2009 to $3.4 billion in 2010, requiring a major update to the Blueprint.  Version 2.0 includes: 

* A revised executive summary describing the latest mobile retail trends and applications of value along with a maturity model that forecasts how mobile will continue to impact the business of retailing.

* A significant improvement to the mobile payment section that describes more than 35 alternative payment methods, the potential impact of mobile on chip and pin (EMVco) security and the expected growth in the number of NFC contactless phones enabling expansion of the use of mobile wallets.

* An expansion of the operations section to describe new mobile POS applications including digital receipts that holds the promise of “mobile self checkout.”

* A revised Implementation Strategies section that describes how cloud computing and other new technologies can accelerate implementations of secure mobile services and drive down costs.

The Blueprint, which contains input from more than 30 companies, will be one of the foundations for MRI educational webinars and conference tracks throughout 2011.

“We are very grateful for the number of new companies who contributed to the second version,” said Richard Mader, Executive Director, ARTS, who chaired the effort. “Each company provided additional perspectives to make the Blueprint the comprehensive guide to mobile in



Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Earlier today, the United States Senate signed off on a six-year surface transportation authorization, according to various media reports. The bill, entitled the Developing a Reliable and Innovative Vision for the Economy (DRIVE) Act, passed by a 65-34 margin and comes at a time, when the most recent extension for surface transportation funding expires tomorrow, July 31.

Demand for the $500 million in available funding for the United States Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) competitive grant program was easily trumped, with applications for the seventh round of TIGER grants coming in at $9.8 billion, or nearly twenty times the available amount, DOT said this week.

Global logistics managers will be tracking the progress of the controversial Trans-Pacific Partnership (TPP) talks in Maui, Hawaii this week, as negotiating parties hope to finalize the agreement.

As has been noted in recent coverage on this site in regards to Peak Season, one underlying theme has been, and remains, how Peak Season is not what it used to be. That is not to say there will not be any Peak Season-related activity. Make no mistake, there will be and things driving it from the seasonal nature of business activity and cargo flows to higher demand and increased e-commerce activity, among others.

UPS Access Point locations serve as a replacement delivery address when consumers are not at home to receive a package or when consumers want a delivery to go somewhere other than their residence.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.