Psion removes “Teklogix”  from name

New identity better reflects the company strategy for automated data capture company.
By Modern Materials Handling Staff
January 31, 2011 - MMH Editorial

Psion has shortened its operating company name, removing the name “Teklogix” to create a more effective global brand. Psion’s corporate identity has also been refreshed to work better in the digital world. These developments mark the next significant stage in the company’s transformation and accurately reflect the group’s business strategy.

“Our research showed that we had to remove the word “Teklogix” from our name, to unite the business around one, clear, global identity,” said John Conoley, CEO of Psion. “We found that the complexity of the dual company name was impacting our business by confusing our customers, resellers and other key stakeholders, especially in new markets for Psion. We also took the opportunity to refresh the brand to make it properly mirror our business strategy and to work better in the digital world.”

Psion is No. 8 on Modern’s Top 20 ADC suppliers list, reporting $155.1 million in revenue in 2009. The company is a pioneer of quality mobile handheld computers and their application in industrial markets around the world. 

Psion has an industry-leading and growing social media presence via its open and collaborative community, http://www.ingenuityworking.com with ,over 50,000 visitors a month and more than 5,000 active discussions. It was launched in March 2010 and has quickly become the industry’s leading social media site where customers, partners, resellers and developers all converge to share ideas, fix problems and create business opportunities.

“The new corporate identity now brings to life the company’s focus on open innovation, modularity and customization, and correctly positions Psion in the era of Web 2.0,” said Nick Eades, Chief Marketing Officer of Psion. “Work began on the new corporate identity in 2009 and the full program will be completed by the end of the third quarter of 2011. We’re primarily executing this brand refresh in the digital domain, which is far more efficient and manageable than traditional methods.”

 



Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

“U.S. Port Update: Investing in the Future” will feature a panel of three industry leaders from the East Coast, Gulf, and West Coast discussing their relative challenges and opportunities.

Zebra gains instant access to complimentary technologies. But first, it needs to integrate a former partner that is 2-1/2 times its size.

The U.S. Army Corps of Engineers issued a final Chief’s Report approving the Jacksonville Harbor Deepening Project, clearing the way for congressional authorization in an upcoming Water Resources Development Act.

Logistics Management Group News Editor Jeff Berman recently caught up with Doug Waggoner, CEO of Echo Global Logistics, a non-asset based freight brokerage company and a provider of technology-enabled transportation and supply chain management services on various topics impacting freight transportation and logistics.

Carloads—at 295,294—were up 7.2 percent annually, and intermodal trailers and containers were up 9.3 at 264,382.

Article Topics

News · Technology · Automated Data Capture · ADC · All topics

Comments

Post a comment
Commenting is not available in this channel entry.