Retailer adds modules to WMS to monitor and enable growth

Company that took orders by fax 15 years ago now commands 30% market share.
By Josh Bond, Associate Editor
March 01, 2013 - MMH Editorial

David’s Bridal, a national supplier of bridal gowns and accessories, offers a vast selection of designer wedding gowns in a variety of sizes in stock at each of its 300 stores. As recently as the late 1990s, the company supported 40 stores with a paper-based special order system and a manual distribution process. But, by installing a new warehouse management system (WMS) and slowly adding functionality over time, the bridal chain has been able to support growth and a near 100% on-time delivery rate of its gowns.

With the old paper-based system, stores would fax orders to the fulfillment office, and the distribution team would process them in the order they were received, says Caryn Furtaw, CIO. “As business grew, it was not uncommon to walk into the fulfillment office and see the bank of faxes running with reams of paper spilling over to the floor,” says Furtaw. “We had reached our tipping point.”

David’s Bridal opted to automate these processes, expanding its growth and improving order accuracy. The company soon opened several new retail locations and a new warehouse to split its inventory. As the company took on more retail locations and broadened its inventory selection, balancing customer demand with supply became more challenging. The company had to deliver orders on time to satisfy customers, but needed to avoid excess inventory in its warehouses.

The WMS (Manhattan Associates, manh.com) was upgraded to create a centralized order system for enterprise-wide fulfillment. It also helps David’s Bridal procure items across its supplier network, minimize delivery times and generate performance reports to measures its supply chain process.

Today, the company leads its market, owning more than 30% of the bridal gown industry. “Inventory accuracy increased, our pick rate and throughput improved tremendously, and with the aid of the system we have full confidence in our commitment to deliver our customer orders on time,” says Furtaw.



About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Following the lead of its Congressional Colleagues in the House of Representatives, the United States Senate yesterday approved a measure geared to keep federal surface transportation funding intact through the end of December with a nearly $11 billion stopgap fix.

XPO Logistics announced second quarter earnings and the acquisition of two companies, New Breed Logistics, a non asset-based 3PL focusing in contract logistics services, for roughly $615 million, and Atlantic Central Logistics, a 3PL provider of last-mile logistics services, for roughly $36.5 million.

The report, entitled “Outlook for the Domestic Transport and Logistics Market in 2H14 and Beyond,” takes the view that strong freight levels in the second quarter have left trucking companies in a good position: one in which they need to come up with new plans to handle rising demand. But even with that positive momentum afloat, the report observes that there are some familiar challenges intact, such as a lack of qualified drivers and the regulatory drag from the new hours-of-service rules that took effect in July 2013.

Flags of Convenience are a fact of life in the commercial maritime trade, but several European political action groups are worried that they will pose a threat to the Continent’s air cargo industry.

For May, which is the most recent month for which data is available, the SCI is -7.5, following April’s -7.5. FTR said this reading represents a still-tight capacity environment, as utilization rates hover between 98 percent and 99 percent.

Comments

Post a comment
Commenting is not available in this channel entry.