Retailer adds modules to WMS to monitor and enable growth

Company that took orders by fax 15 years ago now commands 30% market share.
By Josh Bond, Associate Editor
March 01, 2013 - MMH Editorial

David’s Bridal, a national supplier of bridal gowns and accessories, offers a vast selection of designer wedding gowns in a variety of sizes in stock at each of its 300 stores. As recently as the late 1990s, the company supported 40 stores with a paper-based special order system and a manual distribution process. But, by installing a new warehouse management system (WMS) and slowly adding functionality over time, the bridal chain has been able to support growth and a near 100% on-time delivery rate of its gowns.

With the old paper-based system, stores would fax orders to the fulfillment office, and the distribution team would process them in the order they were received, says Caryn Furtaw, CIO. “As business grew, it was not uncommon to walk into the fulfillment office and see the bank of faxes running with reams of paper spilling over to the floor,” says Furtaw. “We had reached our tipping point.”

David’s Bridal opted to automate these processes, expanding its growth and improving order accuracy. The company soon opened several new retail locations and a new warehouse to split its inventory. As the company took on more retail locations and broadened its inventory selection, balancing customer demand with supply became more challenging. The company had to deliver orders on time to satisfy customers, but needed to avoid excess inventory in its warehouses.

The WMS (Manhattan Associates, manh.com) was upgraded to create a centralized order system for enterprise-wide fulfillment. It also helps David’s Bridal procure items across its supplier network, minimize delivery times and generate performance reports to measures its supply chain process.

Today, the company leads its market, owning more than 30% of the bridal gown industry. “Inventory accuracy increased, our pick rate and throughput improved tremendously, and with the aid of the system we have full confidence in our commitment to deliver our customer orders on time,” says Furtaw.



About the Author

image
Josh Bond
Associate Editor

Josh Bond is an associate editor to Modern. Josh was formerly Modern’s lift truck columnist and contributing editor, has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Spot market freight volumes for the month of August remained elevated compared to seasonal norms, according to data issued this week Portland, Oregon-based freight marketplace platform and information provider DAT.

Factors such as rising freight rates, shrinking capacity, an increased desire for global supply chain visibility, have all worked together to drive the need for instituting a culture of continuous improvement in logistics operations and transportation management systems (TMS). To meet today's complex logistics challenges, managers are stepping into a more streamlined, automated approach to transportation management in order to function at optimal levels both domestically and internationally. Read the latest special report.

The Atlanta-based company said that it plans to hire between 90,000-to-95,000 seasonal employees, up from about 85,000 last year, to support “the anticipated holiday surge” for package deliveries commencing in October and running through January.

The Memphis-based company reported today that quarterly net income of $606 million was up 24 percent annually, and revenue, at $11.7 billion, was up 6 percent. Operating income at $987 million was up 24 percent.

The World Shipping Council (WSC) released an update to its survey and estimate of containers lost at sea.

Comments

Post a comment
Commenting is not available in this channel entry.