Reverse logistics requires new expertise

“Gone are the days when pretty pictures in the annual report are enough to demonstrate your sustainability and corporate commitment,” he says
By Patrick Burnson, Executive Editor
October 11, 2010 - SCMR Editorial

One of the basic tenets of the Boy Scout code is to “leave no trace” when vacating a camp site. The same rule applies to the supply chain, contend some former scouts.

“We owe it to our community and future generations,” said Gary Cullen, Chief Operating Officer of 4PRL LLC, the reverse logistics company of The Georgetowne Group.

“Consumer buying patterns in the past were more conservative and therefore pushed product obsolescence to a larger window—three to five years for a television, for example” he said.  “But now, consumers want the newest television set on the market. One year it’s the flat screen, the next it’s got to be 3D.”

Cullen added that this is happening across all product lines, but particularly high tech…which is often the most toxic.

Speaking at the “sustainability” session of last month’s Council of Supply Chain Management Professionals (CSCMP) Annual Global Conference in San Diego, Cullen provided several compelling reasons to concentrate on reverse logistics.

“Gone are the days when pretty pictures in the annual report are enough to demonstrate your sustainability and corporate commitment,” he said. “Companies must now provide verifiable evidence of social and environmental impacts.  Yet in order to justify the continued application of resources companies must also demonstrate real business results.”

In his presentation, “Social Responsibility and Environmental Impact of a Reverse Supply Chain,” Cullen cited a recent Aberdeen Group survey showing growing concern over “cradle-to-grave” logistics.
“And the consensus of response was that the grave has to get a whole lot smaller,” said Cullen.

In a subsequent interview with SCMR, Cullen spoke on how a forward supply chain is only half of the total logistics process, and how the very complex network of third party service providers’ (3PSPs) services impact expense, sustainability, and corporate environmental citizenship. 

“The trend to watch,” he says, “is for more specialization in this area. The traditional 3PLs and/or 4PLs are not ready or eager to jump into this business. We feel that the 4RPL model is going to set the new standard.”

He added, jokingly, that the bygone television show, “Sanford & Son,” set the stage for reverse logistics.

“But it has become considerably more complex since then,” said Cullen.



About the Author

image
Patrick Burnson
Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

83% of surveyed manufacturers either already have IoT implementations in place or plans to deploy within a year.

While the Port of Oakland agrees that Saturday gate operations might ease congestion, they have a few "concerns" of their own

The four international marine container terminals at the Port of Oakland have announced they are developing a program to operate their terminal gates on Saturdays to reduce weekday congestion at the port.

Private fleet managers are facing a remarkable set of challenges in today's demanding business environment. The "from any place at any time" omni-channel fulfillment mindset is just one significant development that companies have had to adapt to in their quest to keep customers and business partners happy.

This is the first guaranteed weekly service direct to the U.S. from Singapore as part of the company’s initiative to enhance its LCL offerings serving Trans-pacific needs.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.