SATO opens new U.S. subsidiary

North America’s expanding automatic identification (Auto-ID) industry picked up more momentum today with the grand opening celebration of SATO Global Solutions (SGS), a wholly-owned subsidiary of Tokyo-based SATO Holdings Corporation.

SATO is making a significant investment in its new U.S. subsidiary in order to accelerate the company’s North American growth and to develop an agile business model for the effective delivery of integrated Auto-ID solutions around the world. SGS will lead SATO’s delivery of Auto-ID solutions with a new focus on the development of cloud-based software and integrated solutions.

“In light of the fast growth of Internet of Things (IoT) technologies and increasing usage of data analytics, the software development and integration capabilities of SATO Global Solutions will add to our expertise in filling in that essential ‘last inch,’ connecting the virtual and physical, and enhancing the value we deliver to our customers,” said Kaz Matsuyama, president and CEO of SATO Holdings Corporation. “It was natural for us to choose the United States as the headquarters of SGS, given access to the most advanced technologies, a strong appetite for innovation and the relative ease of serving global customers.”

The cloud-based solutions offered by SGS will enable it to quickly and efficiently expand to new geographic areas and additional vertical markets. As more companies embrace the technologies to track their assets, products and people, Auto-ID solutions are reaching areas where they were not even considered a few years ago, thereby bringing marketing and business operations to the next level.

Michael Beedles, Head of North America for the SATO Group and President of SGS, said, “SGS will inherit SATO’s customer-centric approach and emphasis on the delivery of optimal solutions for them. We are excited to pioneer new services for our customers, integrating not only software, hardware and consumables, but also materials handling and cyber security.”

To capitalize on the use of Auto-ID solutions in emerging industries, SGS’ new North American headquarters includes a sales showroom that highlights a variety of customer-based solutions in vertical markets as diverse as food and beverage, retail and healthcare.