Software: Outdoor retailer turns to cloud-based WMS

Provider of outdoor gear and apparel, Moosejaw takes a bite out of indoor warehouse and order inefficiencies with a new cloud-based warehouse management system that also reduced labor costs by 20%.
By Lorie King Rogers, Associate Editor
May 01, 2012 - MMH Editorial

Moosejaw, a specialty retailer that sells outdoor gear and apparel to dedicated sports enthusiasts, has a growing footprint, reaching customers through its Web site, catalog and nine retail stores across the country. 

Strong sales and increased popularity have helped the company expand both in terms of storefronts and distribution space. Not only does the company plan to open new stores in Boulder, Colo., and Kansas City in 2012, it will nearly double the size of its 42,000-square-foot DC by adding 36,000 additional square feet to accommodate more than 30,000 SKUs.

To support its multi-channel growth over the past decade, Moosejaw developed a homegrown paper-based order and inventory management system to support the overall distribution and tracking of inventory. But to keep pace with its growth and protect the customers’ multi-channel shopping experience, Moosejaw is always in the lookout for improved processes. Most recently, managers came to the important realization that they could nearly eliminate the probability of lost orders and increase inventory accuracy through a full-featured, cloud-based warehouse management system (WMS; HighJump, highjump.com).

“The customer experience is essential to the Moosejaw brand,” says Chad Caudill, director of customer service and warehouse operations. “Our exceptional customer loyalty is the result of doing things differently from top to bottom, from advertising to distribution. It’s our nature to look for any opportunity to make the shopping experience flawless for the customer, so it was an easy decision to move into WMS.”

In mid-2011, Moosejaw deployed a WMS in the cloud to manage its distribution operations. The results were immediate. After only a few months, the company experienced a 20% reduction in labor costs and eliminated the need to perform physical inventory counts. “Our inventory cycle counting accuracy has risen to over 98% and we’ve reduced our percentage of lost orders to 0.2%,” says Caudill.

“Saving the business money is part of the equation,” Caudill adds, “but it’s a distant second to the value of happy customers.”



About the Author

image
Lorie King Rogers
Associate Editor

Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Even though China’s costs have risen and the U.S. has now surpassed Mexico as the preferred locale for relocating offshored manufacturing, advantages can be fleeting and the challenges great

Memphis-based FedEx reported solid fiscal second quarter earnings results today. Quarterly net income of $616 million was up 23 percent annually, and revenue, at $11.9 billion, was up 5 percent. Operating income at $1.01 billion was up 22 percent.

UPS said this week that it has added significant space to some of its North America-based distribution facilities, which the company increases the total size of its supply chain solutions network size by roughly 1.2 million square-feet. The company’s total global supply chain solutions network is comprised of 596 facilities and about 32.8 million square-feet. UPS offers various services at these facilities, including: warehousing and fulfillment inventory, transportation and returns management; custom kitting and packaging; and store-ready displays.

A week ago, the average price per gallon of diesel gasoline saw its steepest decline in more than two years, when it fell 7 cents to $3.535. This week took that decline a step further, with the Department of Energy’s Energy Information Administration (EIA) reporting that the average price this week fell 11.6 cents to $3.419 per gallon.

With an eye on further expansion of its e-commerce business and related reverse logistics processes, transportation and logistics bellwether FedEx last night announced it has inked an agreement to acquire Pittsburgh-based GENCO, a third-party logistics (3PL) services provider specializing in product lifecycle and reverse logistics.

Comments

Post a comment
Commenting is not available in this channel entry.