Supply chain managers may benefit from major e-commerce alliance

A global company, Kewill provides software that accelerates customs & forwarding, transportation & logistics, and e-commerce and B2B integration.
By Patrick Burnson, Executive Editor
December 15, 2011 - SCMR Editorial

An alliance agreement between INTTRA – a multi-carrier e-commerce platform for the ocean shipping industry – and Kewill was announced yesterday.

A global company, Kewill provides software that accelerates customs & forwarding, transportation & logistics, and e-commerce and B2B integration. According to spokesmen, users of the latest version of the Kewill Forwarding (KFF) suite for global freight can now use INTTRA’s shipping software, which is built-in as standard, to facilitate electronic booking requests for shipped consignments.

By using the INTTRA portal, users making booking requests and submitting shipping instructions can receive confirmations and appropriate status messages when booking space prior to departure. The system can then accept or reject the request dependent on available space and alert the user on the outcome.

Kewill will continue to work with INTTRA to integrate additional time-saving e-commerce tools into Kewill Forwarding, including its Sailing Schedules feature.  Kewill is also considering the possibility of using INTTRA for e-Invoicing and is delighted to see the great progress being made with OceanMetrics, INTTRA’s new actionable, online performance measurement platform.??“Prior to integrating INTTRA’s e-commerce shipping solution with our system, customers would either carry out manual processes or require specific interfaces for each carrier,” said Ritu Rooney, Global Product Manager of Kewill Forwarding. “Now, rather than a multitude of carrier interfaces, there’s just one – and INTTRA acts as a conduit portal.”

Martin Zima, vice president of customs for global logistics provider, Kintetsu World Express (USA) Inc., told SCMR in an interview that Kewill has been helping his business “do more with less” recently.
John Sharratt, Director, Strategic Alliances of INTTRA, said this alliance may provide more of the same:

“With the integration of the INTTRA platform, Kewill’s freight forwarding solution has been completely automated and the user experience made far simpler.”



About the Author

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Patrick Burnson
Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

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Article Topics

News · Technology · Ocean Cargo · e-Commerce · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

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