The Look and Feel of Our Products In the Future

Supply Chain professionals may already be familiar with the global marketplace and the different ways of operating around the world of business. Now we have to add Asian preferences in every aspect of our lives
By Rosemary Coates, President of Blue Silk Consulting
November 23, 2012 - SCMR Editorial

As China goes through its industrial revolution, there is a startling expansion of the middle class. The Chinese middle class is expected to grow from 350 million to 800 million within 10 years.  Across Asia, people are earning more and have more disposable income.  Demand for products such as consumer electronics, cosmetics, fashion brands, cars and homes is burgeoning.

So how will this change the look and feel of products in the future?  Things like the user interface on consumer electronics will be driven by Asian tastes and preferences, not American tastes.  Your iPod, smart phone, TV controls and cars will reflect what the Asian market demands.  Products that used to be designed for Western tastes and then localized for the Asian market will now be designed for Asia and localized for Americans.

Westerners will no longer drive the standards for products, education and even the smallest things like color and taste preferences will change.  You know that minty toothpaste you use every morning?  You may have an option to buy green tea flavor or herbal paste in the future.  That Barbie doll you bought for your daughter for Christmas is likely to have fewer curves in the future to address Asian ideals of beauty.  Taste and preference for products will be Asia-driven.

Supply Chain professionals may already be familiar with the global marketplace and the different ways of operating around the world of business. Now we have to add Asian preferences in every aspect of our lives.

This is the China Century.



About the Author

image
Rosemary Coates
President of Blue Silk Consulting
Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and 42 Rules for Superior Field Service and The Reshoring Guidebook. Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters. She is passionate about Reshoring.

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

83% of surveyed manufacturers either already have IoT implementations in place or plans to deploy within a year.

While the Port of Oakland agrees that Saturday gate operations might ease congestion, they have a few "concerns" of their own

The four international marine container terminals at the Port of Oakland have announced they are developing a program to operate their terminal gates on Saturdays to reduce weekday congestion at the port.

Private fleet managers are facing a remarkable set of challenges in today's demanding business environment. The "from any place at any time" omni-channel fulfillment mindset is just one significant development that companies have had to adapt to in their quest to keep customers and business partners happy.

This is the first guaranteed weekly service direct to the U.S. from Singapore as part of the company’s initiative to enhance its LCL offerings serving Trans-pacific needs.

Article Topics

Blogs · Global · Supply Chain · Education · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.