U.S. shippers may be seeking more clarity with China’s suppliers

By Staff
November 11, 2013 - LM Editorial

China is high context culture, meaning that what’s said must be interpreted based on surroundings or the issue context. 

Rosemary Coates, a China expert, says high context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because members know what to do and what to think from years of interaction with each other.

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About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

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