U.S. shippers may be seeking more clarity with China’s suppliers
November 11, 2013 - LM Editorial
China is high context culture, meaning that what’s said must be interpreted based on surroundings or the issue context.
Rosemary Coates, a China expert, says high context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because members know what to do and what to think from years of interaction with each other.
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