When B2B goes mainstream

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By Patrick Burnson, Executive Editor
March 31, 2011 - SCMR Editorial

The recent earthquake and tsunami in Japan is continuing to have a profound impact on the global supply chain. This fact was not lost on mainstream news organizations, which contacted SCMR recently to gather market intelligence to share with its readers.

A very compelling (and accurate) story appeared in Associated Press affiliates.

Now comes word from Accenture Supply Chain Academy that it, too, is about to take advantage of SCMR’s unique perspective on this issue. In early May, we’ll be helping these educators share tactical and strategic advice given by several major manufacturers on “just-in-time” and “just-in-case” scenarios.

For us, this exercise in B2B reporting will open new networks of influence and at the same time, provide transactional market intelligence to the supply chain community.

The language of logistics has seeped into the popular vernacular, and one can now hear it on radio, television, and news webcasts. We trust that our “information alerts,” sent to you whenever breaking news occurs, will also make its way into mainstream mediums. As we noted a few days ago with our alert on the semiconductor shortage, only the most timely and necessary updates will cross your web threshold.

Along with our “TWISC” (This Week in Supply Chain) bulletins, and our monthly “Executive Briefing,” this should keep us all in the same loop. And as always, we welcome your suggestions and responses.

For related stories click here.



About the Author

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Patrick Burnson
Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

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About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

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