The Chinese middle class is an expanding market with a growing appreciation of Western products. At more than 300 million people-expected to reach 600 million by 2020-it's a tempting target. By 2016 there will be more than 730 million internet users and more than 380 million online shoppers.
But what are the issues and challenges of doing business in such a vast and complex country? How do you get started? How do you reach such a vast audience? What's the infrastructure like? What are the regulatory concerns? How do you fulfill and deliver the goods?
Posted on 11/10 at 10:31 AM