Third-party logistics providers (3PLs) are seeing increasing competition in the market.
Historically, 3PLs were the leaders in adopting new technology, being the first to deliver multicarrier ratings through a single service. However, that top position is eroding because carriers are now offering multicarrier rate engines through their applications. Additionally, LTL carriers are offering more competitive rates through dynamic pricing models to combat annual blanket pricing for all.
The result is that 3PLs need to continue to innovate and expand their offerings to cut through the competitiveness of the marketplace and secure the continual business of their customers and gain that of prospects.
In this guide, Banyan Technology provides strategies to grow your relationships with current and prospective customers.
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