August retail sales show little change from July, according to Commerce and NRF data

Based on data from the United States Department of Commerce and the National Retail Federation (NRF), retail sales numbers remain in a holding pattern.

By ·

Based on data from the United States Department of Commerce and the National Retail Federation (NRF), retail sales numbers remain in a holding pattern.

August retail sales, which include non-general merchandise like automobiles, gasoline, and restaurants, were $389.5 billion which closely mirrors July and are up 7.2 percent increase compared to August 2010, according to Commerce data. Commerce said that total retail sales from June through August were up 7.9 percent annually.

According to NRF data, June retail sales, which exclude automobiles, gas stations, and restaurants, were up 0.1 percent from July on a seasonally-adjusted basis and up 6.0 percent unadjusted year-over-year.

These minimal gains reflect an increasingly gloomy economic outlook, due in large part to consumers continuing to spend only on essential items, and high unemployment levels, among other factors.

“August retail sales mirror August employment figures – zero growth,” said NRF Chief Economist Jack Kleinhenz in a statement. “Consumer spending has stalled, and it will be important for consumers to see positive changes in the economic outlook going into the fourth quarter. While we’re not expecting a complete pull back in spending, the outlook remains modest in terms of growth.”

As Modern has reported, in conjunction with flat retail sales is an ostensible stalling in freight growth to a certain degree as evidenced by recent reports from the American Trucking Associations and Cass Information Systems. Reports in recent months from both concerns show that freight growth is in a holding pattern brought on by high fuel prices, a crippled housing market, and lack of meaningful job growth, among other factors.

And with a recent lull in fuel prices there still remains a distinct possibility that retail sales will remain at current levels in the coming months. Freight volumes, specifically on the trucking side, are displaying volumes that are still well below pre-recession levels.

“We still have a troubled and worried consumer, meaning that a large amount of Americans were spending more than they earned over the last decade or two,” said Ed Leamer, chief PCI economist and director of the UCLA Anderson Forecast, in a recent interview.

Leamer noted that it is only natural that consumers are doing some belt-tightening, which is a good thing. But while that is happening he said consumers are not the locomotive that is pulling the economy forward.”

Charles W. “Chuck” Clowdis, Jr., Managing Director-Transportation Advisory Services, at IHS Global Insight, agreed with Leaner, telling Modern that if people believe consumer sentiment has to drive a full recovery, then “we are moving the wrong way.”

About the Author

Jeff Berman, Group News Editor
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. Contact Jeff Berman

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Warehouse Management Systems (WMS) / Inventory Management Technology: 6 Trends for the Modern Age
Here’s how the next generation of warehouse and inventory management systems are evolving to help logistics operations operate more efficiently and improve their bottom lines in our brave, new digital age.
Download Today!
From the March 2018 Logistics Management Magazine Issue
We know e-commerce is reshaping logistics, but what are the technologies savvy managers can leverage to meet evolving requirements and shifting operational constraints? We’ve rounded up insights from leading analysts to share tools that are available now as well as what’s on the horizon.
Reverse Logistics in the “Age of Entitlement”
Logistics Management’s Viewpoint on E-commerce: Leveraging available tools
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Securing IoT data across the connected supply chain
Learn why a holistic approach to IAM is the most effective way to govern access to your systems and information requested by your partners, vendors, customers, and connected devices.
Register Today!
Evolution of E-commerce: The possibilities of tomorrow
We know e-commerce is reshaping logistics, but what are the technologies savvy managers can leverage...
State of Global Logistics: Delivering above and beyond
Industry experts agree that costs across all sectors worldwide will continue to rise in 2018, and...

2018 Rate Outlook: Economic Expansion, Pushing Rates Skyward
Trade and transport analysts see rates rising across all modes in accordance with continued...
Building the NextGen Supply Chain: Keeping pace with the digital economy
Peerless Media’s 2017 Virtual Summit shows how creating a data-rich ecosystem can eliminate...