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Tastykake bakes up materials handling success

Voice recognition technology is speeding fresh-baked goods through Tastykake’s new state-of-the-art bakery in Philadelphia.


For more than 80 years, the bulk of the apple pies, Butterscotch Krimpets and Peanut Butter Kandy Kakes that made Tastykake a household name in Philadelphia were baked in a flagship bakery built in the 1920s by the Tasty Baking Company.

Like many iconic structures, it had outlived its usefulness. “It was a multistory building that was hard to maneuver around and hard to maintain,” says Autumn Bayles, senior vice president of strategic operations. “We had also outgrown the warehousing and shipping area and had to use another building around the corner. That led to a lot of double handling of product.”

The solution was a state-of-the-art, 345,000-square-foot bakery, including 100,000 square feet of warehouse space, which opened for business in the summer of 2010. The overall facility was designed with sustainability in mind, including several features targeting LEED-Silver certification from the Leadership in Energy and Environmental Design initiative.


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Article Topics

ADC Technologies
Automatic Data Capture
Lucas Systems
System Report
Tastykake
Voice
   All topics

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About the Author

Bob Trebilcock's avatar
Bob Trebilcock
Bob Trebilcock is the executive editor for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 30 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.
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