Port of Oakland introduces cutting-edge online gateway technology to its cargo operations

Called, “The Oakland Portal," it provides a single point of entry to seaport operations.

By ·

Authorities at the Port of Oakland heralded the coming of “a one-stop, online gateway” this morning, ushering in what they believe to be the first-ever digitized operational platform.

Called, “The Oakland Portal," it provides a single point of entry to seaport operations.

According to Port of Oakland Maritime Director John Driscoll, this is a shipper-driven initiative.

“We hope that the Oakland Portal will meet the needs of our stakeholders to improve efficiency and the flow of information,” he said in an interview. “If we are successful, it could be something other ports replicate.”

Indeed, Oakland authorities maintain that ports nationwide are contemplating digital platforms.  The online portals are a response to supply chain operators who express challenges about the difficulty of tracking their containerized cargo door-to-door.

Driscoll added that the port is providing a comprehensive digital view of container vessels, cargo and terminal information “all in one place on the computer...no more clicking through multiple websites.”

The Oakland Portal aggregates shipping information from every marine terminal in a harbor.  Terminals are where ships, trucks and trains converge to transport the world’s containerized trade.  The port said the Oakland Portal consolidates information from Oakland’s four active marine terminals. 

The data includes:

  • Vessel schedules; 

  • Cargo status

  • Live camera views of Port thoroughfares.

The features are available to all users, the port said.  Additional specialized functions such as paying terminal fees, cargo status updates, and trucker appointments – are available with registration and a login.

The platform gives shippers access to the port’s marine terminals all in a single location. A future iteration would incorporate real-time performance metrics and dashboards customized for the various Portal users such as motor carriers and cargo owners, the port said.

Furthermore, Oakland authorities expect to provide these additional upgrades in early 2019.

Port spokesmen added that supply chain operators would better manage trade flow with the portal in place. 

For example, cargo owners would know with greater precision when to expect merchandise. Trucking companies would know exactly when and where to dispatch drivers for container pick-up. 

New Jersey-based logistics software provider Advent Intermodal Solutions LLC created the Oakland Portal as an extension of its customer-based eModal system.  The port’s four marine terminals all use the system for customer interface.  The portal takes information from each terminal to provide a universal port view.   


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
E-Fulfillment Study: Actions to Address Customer-Driven Complexity
Managing order fulfillment operations in the age of e-commerce means coping with all aspects of “more” for the customer.
Download Today!
From the November 2018 Logistics Management Magazine
If I were to share a single observation from this year’s CSCMP conference, it would be this: Nearly every conversation I had in Nashville touched on the motor carrier capacity crisis.
Land O’Lakes lock in Texas-based capacity
How will the tariff war with China affect U.S. container ports?
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
The Future of Multi-Carrier Shipping Systems (Beyond the Shipping Label)
How confident are you that the shipping solution you have in place today will meet emerging delivery and customer service trends over the next five years? In this webinar transportation technology expert Ken Fleming, COO of Logistyx Technologies, discusses the key trends shaping supply chain delivery today and how they’re influencing shipping system requirements.
Register Today!
EDITORS' PICKS
Land O’Lakes lock in Texas-based capacity
Faced with the challenge of securing capacity in specific lanes, the iconic company broke with...
8th Annual Rail/Intermodal Roundtable: Work in progress
Volumes are strong and steady, service is improving, yet our panel of the nation’s foremost rail...

Transportation Best Practices and Trends: Frios’ cool solution for a hot seller
Gourmet ice pop maker adopts collaborative cold chain solution to keep profits from melting away due...
35th Annual Quest for Quality Awards: Scaling to new heights of service
Which carriers, third-party logistics providers and U.S. ports have reached the pinnacle of...