Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC. Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery.
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ProMat 2017: Product Preview
February 1, 2017
With more than 900 exhibitors, a record number, there’s sure to be plenty of innovation and ideas on hand to help attendees “Solve for X” at the materials handling industry�...
ProMat Show Preview 2017
February 1, 2017
Plan now for ProMat 2017: Two halls, record number of exhibitors
MHI to honor industry professional with Face of the Supply Chain Award at Modex 2016
March 22, 2016
The winner will have demonstrated the hard work, creative thinking and commitment to innovation that it takes to succeed in the industry. Finalists were selected from entries submitted to the ...
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In our previous column we introduced the concept of “dynamic operations:” supply chain networks that respond quickly and smoothly to changing business conditions. We also identified dynamic operations’ four enabling...
WDC: LIft trucks get smarter
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New technologies and usage practices can help you maximize your fleet’s productivity and longevity while reducing your carbon footprint.