Solving the Problem of Profitable CPG Distribution
The problem of profitable CPG distribution is too large and complex for human analysts to solve, but there are solutions available such as flexible order management and strategic product allocation.
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By LM Staff ·
October 24, 2023
The problem of profitable CPG distribution is too large and complex for human analysts to solve, because it exceeds human cognition.
Managing Tier 1 and Tier 2 retailer requirements is no easy task for CPG distributors. In fact, the job is nearly impossible when you also consider:
- product perishability
- the need to accurately calculate ATP inventories
- price competition
- truckload capacities
- handling & labor requirements
The good news? There are solutions for this complex problem. Download Blue Yonder’s white paper4 to learn more about:
- balancing service goals and financial objectives
- flexible, platform-agnostic order management
- autonomous rescheduling to optimize OTIF rate
- allocating product strategically across channels and retailers
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