3Gtms is up and running after merging with Transite
April 16, 2013
Last month, 3Gtms, a Shelton, Conn.-based provider and developer of transportation management systems (TMS) and Transite, a TMS provider, said they had officially completed a merger, with the new entity operating under the 3Gtms name.
3Gtms is led by its CEO Mitch Weseley, a 30-year TMS veteran. Wesley established Weseley Software Development Corp., a TMS software provider in 1992, which was sold to McHugh Software International (later RedPrairie) in 1996, and he founded G-Log in 1999, which was sold to Oracle in 2005.
Earlier this month, 3Gtms announced its executive team, which it said is comprised of some of the “most accomplished and experienced people in the transportation software industry,” which will help to ensure that the merged entity will be able to leverage Transite’s existing software to become the dominant TMS used my mid-market shippers.
Company officials explained that the Transite product line is geared to develop a broad suite of transportation software, whereas the 3Gtms suite is comprised of a brokerage system, a standalone rating utility, and LTL tariffs with its core TMS and other modules expected to be added in the coming years.
3Gtms CEO Weseley told LM that when contemplating this move, both parties saw that the needs of the midmarket shipper were not being met, and it presented a big opportunity
for the company that addressed this market.
“About two years ago, I started focusing on addressing this opportunity and began forming a new company with several of my best former executives from my two previous TMS companies,” he said. “To get into the market fast, we looked for the right ‘diamond in the rough’—a small TMS company that we could transform into the top company in the space. We then began talking to Transite Technology because they were identified as the clear, best choice. The company was already working on midmarket solutions and had the best rating engine in the industry. They also had a positive reputation, a growing client list and strong domain-experienced personnel.”
The biggest benefit of this merger, according to Weseley, is that 3Gtms has the best designers, strategists, developers and implementers in the world, adding that the team is delivering the industry’s highest-value transportation software products and is working hard to ensure outstanding customer support and experiences.
“It’s a goal for 3Gtms to have the industry’s happiest customers,” he said.
When asked how the company is approaching the markets it serves through their respective technologies and services, Weseley said that 3Gtms has specific solutions for brokers, shippers and 3PLs that are highly adaptable for their individual businesses that execute well, are quickly implemented and fairly priced.
3Gtms, he said, focuses on shippers who ship a lot of LTL and full TL, multi-stop TL and pool distribution and zone skipping.
“There are many complexities and nuances in these areas in rating, routing, optimization, executing, WMS integration, visibility and settlement,” he noted. “This segment of the market is not well-served by anyone today. Our focus is to deliver a solution that is easy and intuitive to use, fast to implement and one that has great ROI. For those shippers whose focus is in the above areas, we can also meet their needs in other areas like international or parcel, but that is not a primarily area of focus.”
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