Cost savings trump “green” concerns for logistics managers
Major shippers still focus on speed-to-market and eliminating waste in the supply chain,” said Foster Finley, managing director at AlixPartners and head of its Logistics & Distribution Practice
Logistics in the NewsFedEx rolls out 2018 rate increases Driver turnover rate gets back into higher gear in second quarter, reports ATA FMC rolls out financial contingency plan for members of THE Alliance E-Commerce Competition Drives Up Stakes for Last Mile Excellence 2017 Quest for Quality Awards Dinner set for September 26th More Logistics News
Logistics ResourceE-Commerce Competition Drives Up Stakes for Last Mile Excellence Today’s e-commerce retailer must embrace the need to provide low cost -- preferably free -- shipping, highly flexible delivery options, advanced track and trace capabilities and premium levels of customer service.
When AlixPartners asked 150 C-level & senior executives at U.S. and European companies about the importance of incorporating “green” practices in their company’s supply chain, they received some surprising – and revealing answers.
Overall, the global business-advisory firm’s survey found that while most executives recognize the importance of sustainability, cost is still a major factor and trumps environmental impact as a driver of behavior.
“Major shippers still focus on speed-to-market and eliminating waste in the supply chain,” said Foster Finley, managing director at AlixPartners and head of its Logistics & Distribution Practice. “If they can achieve this – and at the same time – become more sustainable, that’s great. But being green is not the overriding principle or goal.”
Operational efficiency, added Finley, might be achieved by simply focusing on fuel savings and expenditure of energy.
“Reefer shippers may examine how much thermal waste is being spent in warehouses,” he said. “Truckers may be scrutinized for how much idle time they post.”
Ethical sourcing was a major part of the firm’s recent 2013 Executive Survey on Supply Chain Sustainability.
Sustainable supply chain opportunities are seen as having greater potential for financial return than others are, with freight consolidation and network optimization—both of them cited by 53% of executives surveyed—topping the list. Similarly, third-party logistics and trucking (49% each) are seen by executives as the segments in which the most-cost-competitive sustainable innovations can be found.
“Companies that can implement cost-effective supply chain sustainability improvement strategies and market them to customers will have a competitive advantage,” said Finley.
“For companies willing to spend on sustainable technologies, nearly 60% require a cost payback within 18 months or less,” he said. “Just 17% are willing to wait longer to see a return on their investment. That lack of return on investment is the largest obstacle to achieving greater supply chain sustainability, cited by 65% of executives we asked.”
Lack of return on investment is followed by implementation costs, which was cited by 59% of respondents. For all of those reasons, active investment in sustainable supply chain projects remains a question mark for many company executives.
While retailers are looking to sourcing to drive more differentiation on the shelf and to defend market share, margin and brand reputation, the jury seems to be out on how much sacrifice can be made.
“Twenty-nine percent do plan to actively invest in these types of projects, and 13% said they have a plan, although it will not be implemented in the next year. Nearly half—43%—are undecided,” said Finley.
About the AuthorPatrick Burnson, Executive Editor Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]
Subscribe to Logistics Management Magazine!Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!
Improving 3PL Management: Glanbia Adds Muscle to Logistics Why Retail Supply Chain Transformations Fail - and how to get it right View More From this Issue