Subscribe to our free, weekly email newsletter!



Greening the supply chain from the bottom up

By Patrick Burnson, Executive Editor
October 17, 2011

The annual GreenBiz Innovation Forum in San Francisco last week yielded some remarkable information and insight on how major U.S. corporations are entering a new phase of sustainable supply chain creation.

Hannah Jones, the Vice President of Sustainable Business & Innovation for Nike, noted that her company – along with mega multinationals like Procter & Gamble and Eli Lilly –  are reconfiguring their distribution models by constantly monitoring “grass roots communities” and their complex networks. At the same time, she said, companies like hers are actively educating consumers on the value of purchasing “greener” products.

Nike uses 75,000 materials that go into its various products in the course of just one year, said Jones, and a good deal of those are recyclable and part of an elaborate reverse logistics process. To their credit, Nike is not keeping this strategy under wraps, but rather, sharing it with other apparel manufacturers in then industry collective known as the Green Xchange.

By openly sharing this information, said Jones, Nike avoids the “ghettoization” of sustainability, and will help change the way goods are shipped and sourced in a more responsible and efficient manner. The bottom line: More margin without compromise.

About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

With lower energy prices sparking domestic economic gains, coupled with solid manufacturing and industrial production activity, improving jobs numbers, and a GDP number that shows progress, there is, or there should be, much to be enthused about when it comes to the economy and the economic recovery, which has been raised and discussed and dissected from basically every angle possible, it seems. But that enthusiasm regarding the economy needs to be tempered, because big headline themes seldom tell the full story at all really.

The annualized turnover rate for large truckload carriers in the third quarter rose one percentage point to 97 percent, according to the ATA.

The Pacific Maritime Association (PMA), representing employers at 29 ports, and the International Longshore and Warehouse Union (ILWU), which represents 20,000 dockworkers, have come to a tentative agreement on a key issue in ongoing contract negotiations.

Diesel prices continued their ongoing decline, with the average price per gallon falling 6.7 cents to $2.866 per gallon, according to data issued this week by the Department of Energy’s Energy Information Administration (EIA).

Unlike other shipping companies, the Postal Service is not implementing any new dimensional weight charges with this pricing proposal

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA