Greening the supply chain from the bottom up

The annual GreenBiz Innovation Forum in San Francisco last week yielded some remarkable information and insight on how major U.S. corporations are entering a new phase of sustainable supply chain creation

By ·

The annual GreenBiz Innovation Forum in San Francisco last week yielded some remarkable information and insight on how major U.S. corporations are entering a new phase of sustainable supply chain creation.

Hannah Jones, the Vice President of Sustainable Business & Innovation for Nike, noted that her company – along with mega multinationals like Procter & Gamble and Eli Lilly –  are reconfiguring their distribution models by constantly monitoring “grass roots communities” and their complex networks. At the same time, she said, companies like hers are actively educating consumers on the value of purchasing “greener” products.

Nike uses 75,000 materials that go into its various products in the course of just one year, said Jones, and a good deal of those are recyclable and part of an elaborate reverse logistics process. To their credit, Nike is not keeping this strategy under wraps, but rather, sharing it with other apparel manufacturers in then industry collective known as the Green Xchange.

By openly sharing this information, said Jones, Nike avoids the “ghettoization” of sustainability, and will help change the way goods are shipped and sourced in a more responsible and efficient manner. The bottom line: More margin without compromise.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Making the Case for Mobile Workstations
Are your operators moving goods excessively before putaway and walking a lot to do their work at fixed stations? Do workers wait around for goods that they need to put away? If you answered yes, then maybe it's time to make the case for mobile workstations.
Download Today!
From the July 2017 Logistics Management Issue
E-commerce continues to fuel a boom that’s tempered by overcapacity, rate pressures, sluggish demand and political doubt. The result: “cognitive dissonance” that finds a $1.4 trillion market scratching its head.
2017 Truckload Brokerage Roundtable: Technology continues to connect the dots
Cloud Transportation Management Systems (TMS): Weis Markets streamlines “both sides” of the DC door
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Women in Logistics: Breaking Gender Roles to Win the War for Talent
In this session you'll hear from a panel of women who are now leading top-level logistics and supply chain operations. The panel will share their success stories as well as advice for women who are now making their way up the ladder.
Register Today!
EDITORS' PICKS
28th Annual State of Logistics: Into the great unknown
E-commerce continues to fuel a boom that’s tempered by overcapacity, rate pressures, sluggish...
2017 Top 50 3PLs: Investment and Consolidation Maintain Traction
The trend set over the past few years for mergers and acquisitions has hardly subsided, and a fresh...

The Evolution of the Digital Supply Chain
Everyone is talking about terms like digitization, Industry 4.0 and digital supply chain management,...
2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...