Hyster-Yale Materials Handling announces new operating company name and logo

Hyster-Yale Materials Handling has announced its wholly-owned operating subsidiary, NACCO Materials Handling Group will change its corporate name to Hyster-Yale Group, effective January 1, 2016.

NACCO designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster and Yale brand names. In connection with the name change, Hyster-Yale Materials Handling and Hyster-Yale Group will adopt a new corporate logo on January 1, 2016. The name change is designed to reinforce Hyster-Yale Group’s position as the operating company under Hyster-Yale Materials Handling, and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

“The new Hyster-Yale Group name and logo reflect a combination of tradition and progress,” said Colin Wilson, president and chief executive officer of NACCO Materials Handling Group. “While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster, Yale, UTILEV and Nuvera. The new name and logo further unify our identities and create an umbrella under which the company will focus on executing its core strategic initiatives.”