INTTRA may reshape ocean carrier/shipper contracting

"OceanMetrics" may be enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward

By ·

Measuring performance of carriers, shippers and trading partners across the ocean supply chain is integral to improving and optimizing workflow, yet it remains a key challenge due to the lack of a common set of data.

According to Milan Vaclavik, director of product management at INTTRA, the company’s “OceanMetrics,” is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward.

“We feel that there will be a greater emphasis on collaboration when contracts are negotiated this year,” he said. “Our tool gives both shippers and carriers a statistical framework they can agree upon.”
Vaclavik, will be presenting his views at an industry event staged in Southern California today focusing on Asia Pacific maritime issues.

In an exclusive interview with Supply Chain Management Review –  a sister publication – he said that he expects more shippers to rely on “hard data” rather than shared anecdotes.

“The standard service contract really places very little emphasis on ‘service,’” he said. “It just stipulates the number of boxes and delivery dates. We want to be the intermediary that harmonizes the vernacular. This represents a critical change in the current culture.”

Lars Jensen, CEO and Partner of Sealntel Maritime Analysis in Copenhagen, agrees.

?“Both shippers and carriers need to identify the decision which the information is supposed to improve, and then make the information and analysis available to the right people at the right time in the right format,” he said.

Jensen will be joining Vaclavik in a dialogue with shippers at the Southern California event. In an earlier interview with SCMR, he noted that the most urgent need for carriers to confront is “capacity glut.”

Vaclavik said that INTTRA’s solution should help identify cancelled bookings, thereby helping carriers manage space more effectively.

“OceanMetrics can’t spot ‘ghost bookings,’” he said. “But it can certainly help measure the number of legitimate transactions,” he said.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Reduce Order Processing Costs by 80%
Sales order automation software will seamlessly transform inbound emailed and printed purchase orders into electronic sales orders that can be automatically processed into your ERP system with 100% accuracy.
Download Today!
From the June 2016 Issue
In the wildly unstable ocean cargo carrier arena, three major consortia are fighting for market share, with some players simply hanging on for survival. Meanwhile, shippers may expect deployment shifts as a consequence of the Panama Canal expansion.
WMS Update: What do we need to run a WMS?
Supply Chain Software Convergence: Synchronization Realized
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Optimizing Global Transportation: How NVOCCs Can Use Technology to Operate More Profitably
Global transportation isn't getting any easier to manage, especially for non-vessel operating common carriers (NVOCCs). Faced with uncertainties like surcharges—but needing to remain competitive when bidding against other providers—NVOCCs need the right mix of historical data, data intelligence, and technology support to make quick and effective decisions. During this webcast you'll learn how Bolloré Transport & Logistics was able to streamline its global logistics and automate contract management.
Register Today!
EDITORS' PICKS
Top 50 U.S. and Global 3PLs 2016: Technology Now the Key Differentiator
Following last year’s merger and acquisition frenzy, the speed of technology implementation by the...
Digital Reality Check
Just how close are we to the ideal digital supply network? Not as close as we might like to think....

Top 25 ports: West Coast continues to dominate
The Panama Canal expansion is set for late June and may soon be attracting more inbound vessel calls...
Port of Oakland launches smart phone apps for harbor truckers
Innovation uses Bluetooth, GPS to measure how long drivers wait for cargo