RIA launches redesigned website and logo

The Robotic Industries Association (RIA), the trade association for the North American robotics industry, has launched a completely redesigned website.

Robotics Online, an online resource for robotics which has more than 330,000 visits each year, has been updated with a new look and navigation capabilities. In conjunction with the updated website and in celebration of the organization’s 40th anniversary, RIA has also unveiled a new logo.

“The new RIA logo refreshes our brand while sticking to our roots of being the robotics industry advocate for more than 40 years,” said Jeff Burnstein, president of RIA. “The design reflects how we strive to connect the robotics and automation community around the world through education, promotion and advancement of robotics, related automation technologies and companies delivering integrated solutions. We’re excited about the fresh new approach to our website and our updated look.”

“The new Robotics Online is a much improved experience for visitors,” said Bob Doyle, director of communications at RIA. “Navigation has been updated so that users are only a click away from the information they are looking for. Search capabilities have been greatly enhanced, along with a ‘Browse By’ function, so users can quickly find the products, companies, and services that meet their needs. The rotating home page graphic will highlight the most important upcoming events, educational opportunities and news that the robotics industry needs to know.

“The Industry Insights articles will continue to provide the latest in-depth news on the robotics industry,” Doyle added. “Member news will always be prominently displayed on the home page, along with upcoming educational information, webinars and events that will keep you abreast on the latest advances in the industry.”

Other updates to the website include:
• For RIA members, company profile pages have been enhanced so that website visitors can easily find information on member products and services.
• New advertising options are available for advertisers, providing more options to reach their target market.
• Users can also now sign in to the webpage, allowing them to personalize their experience on the site.
• The new website makes it easy to interact with RIA via social media channels, as well as the ability to “share” information.
• The new Robotics Online is mobile friendly.