Subscribe to our free, weekly email newsletter!


Service expansion a key driver for Pitt Ohio rebranding

By Jeff Berman, Group News Editor
January 28, 2011

Taking steps to let shippers know about its full range of freight transportation service offerings, regional less-than-truckload carrier Pitt Ohio Express has officially re-branded and will be known as Pitt Ohio going forward.

Company officials said this move was made in large part to accentuate the fact that Pitt Ohio is more than just a provider of regional LTL services, explaining that the company has introduced various non-LTL services in recent years, including truckload, supply chain, and ground/small package, which have enabled the company to “stay relevant in a fast moving market.”

“We adopted a strategy six years ago, and we listened to our customers,” said Geoff Muessig, Pitt Ohio executive vice president and chief marketing officer, in an interview. “While they really valued our LTL service, their supply chains were becoming more complex, and they were looking to us to provide more of a full-service solution.”

As part of that decision to expand into more of a full-service entity, Pitt Ohio acquired ECM Transport, a truckload carrier, in 2005, which President Chuck Hammel said was part of an initiative for the company to become more of a transportation services provider as opposed to simply an LTL company.

Hammel explained that as shippers’ supply chains were becoming more complex, shippers were looking more for additional services and solutions, along with the ability to move shipments from point A to point B.

“Truckload was our first target to me more valuable to our customers, and then we moved to supply chain and small package and a few other areas, too,” said Hammel.

Pitt Ohio handles more than 200 loads per day, with 255 tractors and a trailer pool around 1,200 on the truckload side. For LTL operations, it has 665 tractors and about 1,740 trailers. The company also has 500 straight trucks.

As Pitt Ohio began taking steps to enter into new markets in recent years, Muessig explained that customers valued the high-performance regional LTL service it offered, and in some instances they heard from customers that they were looking for their core providers to be able to do more than just LTL, with some looking for pool distribution services and other looking for dedicated-driver delivery services, among others.

“They knew that supply chain was much more than just picking up pallets and moving them from Pittsburgh to Philadelphia,” said Muessig.

And Hammel explained that when Pitt Ohio was initially planning to roll out its small package service, the company met with 150-to-175 customers, and more than 100, he said, immediately expressed interest, because with larger companies in that space they felt their options were limited. He added he was surprised at the initial positive feedback from shippers wanting to hear about the service, which went through a customer pilot period during the fourth quarter of 2009 and was formally launched in January 2010.

Hammel and Muessig said that Pitt Ohio has been building out these various services over the last six years, and once they were established and competing, they decided to go forward with the re-positioning of the Pitt Ohio brand.

Keeping the brand front and center to customers during the repositioning period—along with emphasizing LTL and concurrently highlighting its other services to customers—is front and center, according to the executives.

“LTL does remain our strength and our core and what brought us to the party,” said Hammel. “We want to make sure we are not de-emphasizing that at all and that we are bringing along other services, where we can offer the same quality and commitment. That is the biggest challenge out there for us.”

Along with raising customer awareness of its service offerings, Muessig said the next steps for Pitt Ohio are to continue to grow their businesses, which Pitt Ohio is currently doing with existing customers. And while the $350 million company is growing, Muessig said that Pitt Ohio is still able to work one-on-one with customers to develop specific customer-centric solutions, which fits shippers needs.

And with regulatory hurdles like HOS revisions and CSA and a possible driver shortage kicking in, Hammel explained it will be important for customers to be able to count on Pitt Ohio to provide other services for them as other carriers could be impacted by these things.

About the Author

Jeff Berman headshot
Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Carload volumes were up 4.3 percent at 306,988, and intermodal volume for the week ending July 26 was up 3.3 percent at 264,809

Lyon, France-based Norbert Dentressangle, a $5.5 billion global third-party logistics (3PL) services provider focused on global logistics, transport, ocean, and air services, said today it has acquired Des Moines, Iowa-based Jacobson Companies, a value-added warehousing (VAW) company, for $750 million from private equity firm Oak Hill Capital Partners.

Download the newly released research report, "Transportation Management Systems" conducted by Peerless Research Group (PRG) on behalf of Supply Chain Management Review and Logistics Management magazines. Learn what logistic experts are saying about their current supply chain technology infrastructures, how they tackle the transportation component, and revealed the gaps that still need to be filled in order to attain end to-end visibility of a streamlined supply chain.

From cost center to growth center. Get insightful opinions on changes in the marketplace from this independent survey of warehouse personnel. Motorola Solutions examined the current warehousing marketplace in our 2013 Warehouse Vision Report, conducted April-May of 2013.

Even though not all publicly-traded less-than-truckload carriers (LTL) have posted second quarter earnings yet, the early consensus for those that have issued results is looking very good.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA