Software: Outdoor retailer turns to cloud-based WMS
Latest NewsState of Logistics 2016: Pursue mutual benefit NYK is latest ocean carrier to opt for INTTRA’s eVGM Service Peak Season dynamics continue to see changes AAR reports carload and intermodal declines for week ending July 16 As usual, the Highway Trust Fund remains underfunded and overlooked More News
Latest ResourceImproving Packaging: The Cost of Shipping Air is Going Up Retailers and manufacturers that insist on using inefficient and sloppy packaging methods—oversized boxes, inefficient packaging, poorly constructed palletized contents—are paying for their mistakes in sharply higher freight rates.
Moosejaw, a specialty retailer that sells outdoor gear and apparel to dedicated sports enthusiasts, has a growing footprint, reaching customers through its Web site, catalog and nine retail stores across the country.
Strong sales and increased popularity have helped the company expand both in terms of storefronts and distribution space. Not only does the company plan to open new stores in Boulder, Colo., and Kansas City in 2012, it will nearly double the size of its 42,000-square-foot DC by adding 36,000 additional square feet to accommodate more than 30,000 SKUs.
To support its multi-channel growth over the past decade, Moosejaw developed a homegrown paper-based order and inventory management system to support the overall distribution and tracking of inventory. But to keep pace with its growth and protect the customers’ multi-channel shopping experience, Moosejaw is always in the lookout for improved processes. Most recently, managers came to the important realization that they could nearly eliminate the probability of lost orders and increase inventory accuracy through a full-featured, cloud-based warehouse management system (WMS; HighJump, highjump.com).
“The customer experience is essential to the Moosejaw brand,” says Chad Caudill, director of customer service and warehouse operations. “Our exceptional customer loyalty is the result of doing things differently from top to bottom, from advertising to distribution. It’s our nature to look for any opportunity to make the shopping experience flawless for the customer, so it was an easy decision to move into WMS.”
In mid-2011, Moosejaw deployed a WMS in the cloud to manage its distribution operations. The results were immediate. After only a few months, the company experienced a 20% reduction in labor costs and eliminated the need to perform physical inventory counts. “Our inventory cycle counting accuracy has risen to over 98% and we’ve reduced our percentage of lost orders to 0.2%,” says Caudill.
“Saving the business money is part of the equation,” Caudill adds, “but it’s a distant second to the value of happy customers.”
About the AuthorLorie King Rogers Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.
Subscribe to Logistics Management Magazine!Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!
2016 State of Logistics: Third-party logistics 2016 State of Logistics: Ocean freight View More From this Issue