Software: Outdoor retailer turns to cloud-based WMS

Provider of outdoor gear and apparel, Moosejaw takes a bite out of indoor warehouse and order inefficiencies with a new cloud-based warehouse management system that also reduced labor costs by 20%.

By ·

Moosejaw, a specialty retailer that sells outdoor gear and apparel to dedicated sports enthusiasts, has a growing footprint, reaching customers through its Web site, catalog and nine retail stores across the country. 

Strong sales and increased popularity have helped the company expand both in terms of storefronts and distribution space. Not only does the company plan to open new stores in Boulder, Colo., and Kansas City in 2012, it will nearly double the size of its 42,000-square-foot DC by adding 36,000 additional square feet to accommodate more than 30,000 SKUs.

To support its multi-channel growth over the past decade, Moosejaw developed a homegrown paper-based order and inventory management system to support the overall distribution and tracking of inventory. But to keep pace with its growth and protect the customers’ multi-channel shopping experience, Moosejaw is always in the lookout for improved processes. Most recently, managers came to the important realization that they could nearly eliminate the probability of lost orders and increase inventory accuracy through a full-featured, cloud-based warehouse management system (WMS; HighJump, highjump.com).

“The customer experience is essential to the Moosejaw brand,” says Chad Caudill, director of customer service and warehouse operations. “Our exceptional customer loyalty is the result of doing things differently from top to bottom, from advertising to distribution. It’s our nature to look for any opportunity to make the shopping experience flawless for the customer, so it was an easy decision to move into WMS.”

In mid-2011, Moosejaw deployed a WMS in the cloud to manage its distribution operations. The results were immediate. After only a few months, the company experienced a 20% reduction in labor costs and eliminated the need to perform physical inventory counts. “Our inventory cycle counting accuracy has risen to over 98% and we’ve reduced our percentage of lost orders to 0.2%,” says Caudill.

“Saving the business money is part of the equation,” Caudill adds, “but it’s a distant second to the value of happy customers.”


About the Author

Lorie King Rogers
Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
Outsourced Transportation Management
All the benefits of owning a fleet without the headache of managing it.
Download Today!
From the August 2017 Logistics Management Magazine Issue
Which carriers, third-party logistics providers, and North American ports have crossed the service excellence finish line ahead of their competitors? Our readers have cast their votes, and now it’s time to introduce this year’s winners of the coveted Quest for Quality Awards.
BMW Takes the Inland Road to Efficiency
Global Logistics: No Shortcuts to Security
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Getting the most out of your 3PL relationship
Join Evan Armstrong, president of Armstrong & Associates, as he explains how creating a balanced portfolio of "Top 50" global and domestic partners can maximize efficiency and mitigate risk.
Register Today!
EDITORS' PICKS
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...
2017 Top 50 3PLs: Investment and Consolidation Maintain Traction
The trend set over the past few years for mergers and acquisitions has hardly subsided, and a fresh...

2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...