Warehouse & DC Management: RFID surges ahead

Proponents have changed the conversation and have started tagging at the item level in what the industry is now calling a “source-to-store” approach.

By ·

The RFID chatter is getting louder. After conducting successful pilots of item-level RFID initiatives, Walmart, then American Apparel, and now Macy’s, Bloomingdales, Dillards, and JCPenney have all announced plans to roll out EPC-enabled RFID technology at the item level in their stores this year. 

For the RFID industry, this turn of events has been electrifying. Not only are these premier retailers driving RFID adoption, but they’re also propagating the benefits of RFID throughout each of their supply chains. This, in turn, creates opportunities for significant process and usage standardization across the industry with the mass adoption of the technology.

Many have already jumped on the bandwagon. An October 2011 study of 58 suppliers and 56 retailers across North America, conducted by Accenture on behalf of the Voluntary Interindustry Commerce Solutions Association (VICS) and its Item-Level RFID Initiative (ILRI), reports that the technology is at a “tipping point” with more than 50 percent of retailers and suppliers already piloting or implementing item-level RFID within their organization.

Joe Andraski, president and CEO of VICS, has no doubt. “The technology has been around for a while, but it hasn’t been used extensively because we haven’t done a lot of extensive tagging—until now. Now we’re seeing this game change.”

Michael Liard, RFID director for VDC Research, has been keeping a close eye on the technology for 12 years and sees the technology itself rapidly evolving and maturing. “We’re seeing significant developments in terms of innovation, price points coming down, standards being ratified and passed, and use cases being solidified.”

Many credit the groundwork laid by Walmart and the DoD in 2004 where the focus was the EPC tagging of cases and pallets.

True, it might not have reached the levels of success they expected, but it became the foundation that proponents have used to change the conversation and start tagging at the item level in what the industry overall is calling a “source-to-store” approach.

Over the next few pages, we’ll dig deeper into the ramifications of the widespread use of item-level RFID. We’ll explore other current drivers of RFID in warehouses and DCs and look at why some remain skeptical.

More item-level tagging
Now with multiple pilots completed and full roll-outs on tap, the expected benefits of item level tagging have been well-documented. Inventory accuracy has improved to rates above 95 percent; the time required for workers to perform cycle counts in stores has decreased by up to 96 percent; and out-of-stock events have decreased by 50 percent.

According to Andraski, it’s the reduction in out-of-stock events that has been the biggest differentiator. “When a shopper goes to retailer X and the product’s not there, it’s a lost sale and it’s also a dissatisfied consumer.” In an RFID-enabled supply chain, shoppers would rather go to Macy’s or Bloomingdales where they know their favorite products are in stock.

This means more sales, which subsequently means more revenue to all trading partners within that chain. Andraski reports that research has shown increases in sales for stores with EPC tagging between 4 percent and 21 percent and averaging about 6 percent. “That’s huge,” he adds, “especially in this economy.” 

What does the adoption of item-level RFID tagging mean to the many warehouses and DCs that support these retailers and their suppliers? It means streamlining DC operations to fully leverage RFID’s value. It’s leveraging RFID’s ability to capture information on multiple items simultaneously and remotely, without line of sight. It’s checking an order without opening a carton. It’s automatically identifying and counting groups of pallets, cases, and items in one read where barcodes were previously used to manually scan them one at a

There is no bigger driver right now than the aforementioned item-level tagging initiated by apparel retailers. Though most of the tagging is limited to the supply chains of replenished apparel such as jeans, underwear, and socks, plans are underway to add more product categories. It’s especially straightforward in a closed-loop supply chain when the apparel manufacturer owns its supply chain from end-to-end. 

“American Apparel is a perfect example,” says VDC’s Liard. “They manufacture their clothes; they distribute their clothes; they sell them in their own stores. That organization can use RFID at the point of manufacture, they can use it in the warehouses and DCs, and they use it in the retail store.”

Other item-level tagging initiatives have started as a result of anti-counterfeiting and brand protection programs for other types of products. “They’re using RFID at the item level in pharmaceuticals,” notes Liard. “As it gets manufactured and goes through the supply chain, there’s a chain of custody called ‘e-pedigree.’”

Much improved readers and tags
While spotty read performance and stray tags may have previously prevented many from adopting the technology, significant hardware and software developments have changed many minds. Readers have been able to capture tag information from longer distances consistently. Mike Maris, senior director for Motorola, notes how their more ruggedized FX9500 next generation RFID readers have handled increases in volume of items moving through warehouses and the reading of tags in densely packed pallets.

“Based on customer feedback, this RFID reader offers a greater level of sensitivity—being able to read tags in more challenging environments and on more products—and provide more configuration options that can be tuned within harsh industrial situations,” says Maris.

Intermec’s latest IF2 network readers, released in early 2011, have longer read ranges and the ability to read more tags, faster. According to Kurt Mensch, Intermec’s principal product manager for RFID, its Advanced RFID Extensions (ARX) can determine the motion of tags to identify tags of interest and discriminate surrounding tags. “This feature provides customers and software integrators with a valuable tool to eliminate stray tags as they move through a portal,” says Mensch.

Each year it’s not uncommon to see smaller, more powerful tags introduced into the market for a growing number of uses.

Inlaid in different forms and paper mediums, they can now be easily attached to a wider range of assets—from airplanes to sheets of paper or even loads with liquid and metal—and still be consistently captured by today’s readers.

Just a few weeks ago, Omni-ID launched a new tag that combines RFID with e-paper technology. Ed Nabrotzky, Omni-ID’s CTO and marketing vice president, calls it “visual RF tagging.”

“Visual RF tagging allows wireless tracking of items like other active systems, but adds the element of dynamic visual cues for the worker,” says Nabrotzky. The tag combines RFID with a display that can show product locations, pick instructions for an order, or any other human-readable information, allowing the system to instantly communicate to workers new tasks to perform on the fly, such as quality holds or re-routing of orders.

Convergence of technologies
There has also been considerable innovation in how both RFID software and hardware are being used not only in isolation, but also as part of other wireless technologies to minimize inaccuracies while maximizing efficiencies within the DC.

The Sky-Trax RFID system, offered by TotalTrax, automatically captures and tracks the physical movements of a lift truck fleet by “combining different forms of data collection devices—optical, RFID, position based—and load detection sensors, combined with optical positioning and our software,” according to Sarah Brisbin, marketing director for TotalTrax.

This “smart truck” dramatically enhances WMS capabilities based on real-time knowledge of the actual location of each lift truck, optimizing operator movements and task interleaving.

For a more affordable RFID deployment, Intermec offers its IP30, which according to Mensch, is the only long-range handheld RFID reader on the market that combines five wireless technologies in one device: RFID, wireless WAN, GPS, Wi-Fi, and Bluetooth. “This flexibility allows a single reader to be used for any application, from asset management inside the warehouse to trailer management in the DC yard,” he adds.

To help add to this new momentum, tag costs have been declining and are expected to be driven down with widespread adoption by retailers at the item-level. In fact, just a small decrease in cost can have a substantial impact. A retailer, for example, who ships 100 million units per year can save as much as $1 million with just a penny saved per tag.

According to Liard, ROI times have shrunk over the last few years. “There is increasing evidence that it’s been less than a year.”

RFID’s Catch-22
While there are more drivers than ever pushing RFID’s adoption, not all are convinced. Andraski believes a lack of education is holding back companies from investing and innovating. One of the biggest challenges, he says, is that companies view RFID initiatives as a source of competitive differentiation; thus, it’s been a challenge to get users to share their experience and their ROI modeling.

“Others can’t learn if they don’t share their success story in a public fashion,” says Liard. “It’s a Catch-22 for RFID.”

About the Author

Maida Napolitano
Maida Napolitano has worked as a Senior Engineer for various consulting companies specializing in supply chain, logistics, and physical distribution since 1990. She’s is the principal author for the following publications: Using Modeling to Solve Warehousing Problems (WERC); Making the Move to Cross Docking (WERC); The Time, Space & Cost Guide to Better Warehouse Design (Distribution Group); and Pick This! A Compendium of Piece-Pick Process Alternatives (WERC). She has worked for clients in the food, health care, retail, chemical, manufacturing and cosmetics industries, primarily in the field of facility layout and planning, simulation, ergonomics, and statistic analysis. She holds BS and MS degrees in Industrial Engineering from the University of the Philippines and the New Jersey Institute of Technology, respectively. She can be reached at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Case Study: LEAN Yields Big Results
Every day, companies across a wide range of industries use LEAN in their supply chains, warehouses and distribution centers, finance departments, and customer service centers, among other areas. LEAN practices improve safety, quality, and productivity by extracting cost and waste from all facets of an operation – from the procurement of raw materials to the shipment of finished goods.
Download Today!
From the October 2016 Issue
Over the past decade we’ve seen a major trend in regards to safety regulations for freight transport within the United States as well as for import and export shippers—that trend is the “international­ization” of rules and regulations.
European Logistics Update: Post-Brexit U.K. moving ahead, but in which direction?
Badcock Home Furniture &more: Out with paper, in with Cloud TMS
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
How API Technology Connects the Transportation Economy
Dynamic decision making is made possible through accurate, actionable data. When combined with progress in data science and the Internet of Things, technology companies that add value to direct-to-carrier APIs and combine them with high-power data analytics will create new concepts for the information economy.
Register Today!
Motor Carrier Regulations Update: Caught in a Trap
The fed is hitting truckers with a barrage of costly regulations in an era of scant profits....
25th Annual Masters of Logistics
Indecision revolving around three complex supply chain elements—transportation, technology and...

2016 Quest for Quality: Winners Take the Spotlight
Which carriers, third-party logistics providers and U.S. ports have crossed the service-excellence...
Regional ports concentrate on growth and connectivity
With the Panama Canal expansion complete, ocean cargo gateways in the Caribbean are investing to...