Information Management: Winemaker optimizes global distribution

Australia-based beverages distributor Casella Family Brands is known internationally for its Yellow Tail wine product line, which was launched in 2001. Today, 27% of Australian bottled table wine exported from Australia is Yellow Tail, and it holds the record for the fastest-growing imported wine in U.S. market history. After deploying software to optimize order fulfillment processes across its global service operation, the company has achieved flexible and streamlined distribution.

Casella Family Brands ships more than 12.5 million of cases of wine to more than 50 countries around the world every year. Following its sustained period of rapid growth, Casella recognized it needed new technology that could improve visibility of inventory across its two distribution centers. It also needed scalability to improve product availability and drive future growth.

“We have the fastest bottling line in the world, capable of processing 36,000 bottles an hour,” says Sam McLeod, distribution manager. “Bottling at this speed and managing the volume of inventory associated with this scale of operation requires a strategic supply chain commerce solution. Simply put, thanks to the availability improvements we’ve achieved, Yellow Tail is seen on more dining tables around the world with every passing week and month.”

Manhattan Associates
770-955-7070
manh.com