Tastykake bakes up materials handling success

Voice recognition technology is speeding fresh-baked goods through Tastykake’s new state-of-the-art bakery in Philadelphia.
image

Voice recognition speeds bakery fresh treats to customers at Tasty Baking’s new state-of-the-art bakery. Terry Sabler, director of distribution (left) and Autumn Bayles, senior vice president of strategic operations (right) oversee distribution.

By Bob Trebilcock, Executive Editor
January 26, 2011 - MMH Editorial

For more than 80 years, the bulk of the apple pies, Butterscotch Krimpets and Peanut Butter Kandy Kakes that made Tastykake a household name in Philadelphia were baked in a flagship bakery built in the 1920s by the Tasty Baking Company.

Like many iconic structures, it had outlived its usefulness. “It was a multistory building that was hard to maneuver around and hard to maintain,” says Autumn Bayles, senior vice president of strategic operations. “We had also outgrown the warehousing and shipping area and had to use another building around the corner. That led to a lot of double handling of product.”

The solution was a state-of-the-art, 345,000-square-foot bakery, including 100,000 square feet of warehouse space, which opened for business in the summer of 2010. The overall facility was designed with sustainability in mind, including several features targeting LEED-Silver certification from the Leadership in Energy and Environmental Design initiative.


Other related articles
Distribution doing good at Boston Food Bank
In its new 117,000 square foot distribution center, The Greater Boston Food Bank is applying materials and information handling best practices to feed more than 83,000 people from underserved communities each week.

Crate&Barrel: The Sustainable distribution trendsetter
Crate and Barrel’s Tracy, Calif., distribution center achieved Gold designation from LEED and merged the retailer’s sustainability and distribution initiatives

 



About the Author

Bob Trebilcock
Executive Editor

Bob Trebilcock, executive editor, has covered materials handling, technology and supply chain topics for Modern Materials Handling since 1984. More recently, Trebilcock became editorial director of Supply Chain Management Review. A graduate of Bowling Green State University, Trebilcock lives in Keene, NH. He can be reached at 603-357-0484.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Company says the Cloud offering allows customers to respond more quickly to new business opportunities, without significant upfront cost and implementation times.

As e-commerce continues to take a bigger piece of the holiday package delivery pie, it stands to reason that companies need to be proactive and prepared in order to deliver premium service during the busiest time of year, which is rapidly approaching. And that is exactly what transportation giants UPS and FedEx are doing this year. How are they doing it exactly? The primary step they are taking is to up their numbers of seasonal staffers.

A recent hearing of the Subcommittee on Coast Guard and Maritime Transportation suggests that the U.S. Merchant Marine industry may be poised for a major comeback.

Spot market freight volumes for the month of August remained elevated compared to seasonal norms, according to data issued this week Portland, Oregon-based freight marketplace platform and information provider DAT.

Factors such as rising freight rates, shrinking capacity, an increased desire for global supply chain visibility, have all worked together to drive the need for instituting a culture of continuous improvement in logistics operations and transportation management systems (TMS). To meet today's complex logistics challenges, managers are stepping into a more streamlined, automated approach to transportation management in order to function at optimal levels both domestically and internationally. Read the latest special report.

Comments

Post a comment
Commenting is not available in this channel entry.