NFL and Zebra Technologies to provide ‘next-gen stats’ for 2014 season

Real-time location system (RTLS) to track players and officials in 15 stadiums.
By Modern Materials Handling Staff
August 27, 2014 - MMH Editorial

The National Football League (NFL) has announced it will install Zebra Technologies’ real-time location system (RTLS) for sports in 17 stadiums during the 2014 NFL season.

The technology will track players and officials, providing location based data known as “Next Gen Stats” to fans. Zebra’s sports solution will be installed in the 15 stadiums that host the 2014 Thursday Night Football games (Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Denver, Green Bay, Houston, Jacksonville, Miami, New England, Oakland, San Francisco, St. Louis, Washington) as well as Detroit and New Orleans, and will capture information from all 32 teams.

Zebra receivers installed throughout the stadiums will communicate with radio-frequency identification (RFID) transmitters placed inside the shoulder pads of each player to capture precise location measurements, in real-time, during the game. The technology will collect data such as position, speed, and distance that will be registered and compiled into a database.

Data can be outputted to generate new experiences built around this additional data. For the first time, this technology enables the NFL to accurately capture real-time player tracking statistics, such as acceleration and total distance run. The real-time nature of these statistics enables end-users to gain immediate insight into the action on the field.

“Working with Zebra will give fans, teams, coaches and players a deeper look into the game they love,” said Vishal Shah, NFL vice president of media strategy. “The tracking technology will help teams evolve training, scouting and evaluation through increased knowledge of player performance, as well as provide ways for our teams and partners to enhance the fan experience.”

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Seasonally-adjusted (SA) for-hire truck tonnage in October at 135.7 (2000=100) was up 1.9 percent compared to September’s 133.1, and the ATA’s not seasonally-adjusted (NSA) index, which represents the change in tonnage actually hauled by fleets before any seasonal adjustment was 139.8 in October, which was 0.9 percent ahead of September.

The average price per gallon of diesel gasoline fell 3.7 cents to $2.445 per gallon, according to data issued today by the Department of Energy’s Energy Information Administration (EIA). This marks the lowest weekly price for diesel since June 1, 2009, when it was at $2.352 per gallon.

In its report, entitled “Grey is the new Black,” JLL takes a close look at supply chain-related trends that can influence retailers’ approaches to Black Friday.

This year, it's all about the digital supply network. In this virtual conference, we will define the challenges currently facing supply chain organizations and offer solutions designed to transform linear operations into dynamic, automated networks that offer seamless communication, visibility, and the ability to respond and optimize processes at any given time.

In his opening comments assessing the economy at last week’s RailTrends conference hosted by Progressive Railroading magazine and independent railroad analyst Tony Hatch, FTR Senior analyst Larry Gross said the economy continues to slog ahead at a relatively tepid pace, coupled with some volatility in terms of overall GDP growth. And amid that slogging, Gross said there is currently an economic hand-off occurring between the industrial sector and the consumer sector.

About the Author

Josh Bond, Senior Editor
Josh Bond is Senior Editor for Modern, and was formerly Modern’s lift truck columnist and associate editor. He has a degree in Journalism from Keene State College and has studied business management at Franklin Pierce University.


Post a comment
Commenting is not available in this channel entry.