Software: Outdoor retailer turns to cloud-based WMS

Provider of outdoor gear and apparel, Moosejaw takes a bite out of indoor warehouse and order inefficiencies with a new cloud-based warehouse management system that also reduced labor costs by 20%.
By Lorie King Rogers, Associate Editor
May 01, 2012 - MMH Editorial

Moosejaw, a specialty retailer that sells outdoor gear and apparel to dedicated sports enthusiasts, has a growing footprint, reaching customers through its Web site, catalog and nine retail stores across the country. 

Strong sales and increased popularity have helped the company expand both in terms of storefronts and distribution space. Not only does the company plan to open new stores in Boulder, Colo., and Kansas City in 2012, it will nearly double the size of its 42,000-square-foot DC by adding 36,000 additional square feet to accommodate more than 30,000 SKUs.

To support its multi-channel growth over the past decade, Moosejaw developed a homegrown paper-based order and inventory management system to support the overall distribution and tracking of inventory. But to keep pace with its growth and protect the customers’ multi-channel shopping experience, Moosejaw is always in the lookout for improved processes. Most recently, managers came to the important realization that they could nearly eliminate the probability of lost orders and increase inventory accuracy through a full-featured, cloud-based warehouse management system (WMS; HighJump,

“The customer experience is essential to the Moosejaw brand,” says Chad Caudill, director of customer service and warehouse operations. “Our exceptional customer loyalty is the result of doing things differently from top to bottom, from advertising to distribution. It’s our nature to look for any opportunity to make the shopping experience flawless for the customer, so it was an easy decision to move into WMS.”

In mid-2011, Moosejaw deployed a WMS in the cloud to manage its distribution operations. The results were immediate. After only a few months, the company experienced a 20% reduction in labor costs and eliminated the need to perform physical inventory counts. “Our inventory cycle counting accuracy has risen to over 98% and we’ve reduced our percentage of lost orders to 0.2%,” says Caudill.

“Saving the business money is part of the equation,” Caudill adds, “but it’s a distant second to the value of happy customers.”

About the Author

Lorie King Rogers
Associate Editor

Lorie King Rogers, associate editor, joined Modern in 2009 after working as a freelance writer for the Casebook issue and show daily at tradeshows. A graduate of Emerson College, she has also worked as an editor on Stock Car Racing Magazine.

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Kurt Nagle, president and CEO of the American Association of Port Authorities recently voiced his endorsement of this trade legislation

While many auto executives expect more industry recalls in 2015 and 2016, just 8 percent use advanced predictive analytics to help prevent, prepare for, and manage recalls, according to a recent online poll from Deloitte.

Purolator white paper highlights common Canadian shipping mistakes. From failing to appreciate the complexity of the customs clearance process to not realizing that Canada recognizes both French and English as its official languages, U.S. businesses frequently misjudge the complexity of shipping to the Canadian market. This often results in mistakes - mistakes that can come with hefty penalties and border clearance delays, and that can result in lingering negative perceptions among Canadian consumers.

At a certain point, it seems like the ongoing truck driver shortage cannot get any worse, right? Well, think again, because of myriad reasons we could well be in the very early innings of a game that is, and continues, to be hard to watch. That was made clear in a report issued by the American Trucking Associations (ATA), entitled “Truck Driver Analysis 2015.”

Coming off of 2014, which in many ways is viewed as a banner year for freight, it appears that some tailwinds have firmly kicked in, as 2015 enters its official homestretch, according to Rosalyn Wilson, senior business analyst at Parsons, and author of the Council of Supply Chain Management Professionals (CSCMP) Annual State of Logistics (SOL) Report at last week’s CSCMP Annual Conference in San Diego. The SOL report is sponsored by Penske Logistics.


Post a comment
Commenting is not available in this channel entry.