Subscribe to our free, weekly email newsletter!


Nissan Forklift Corporation joins forces with TCM America to form UniCarriers Americas Corporation

After announcing the merger in August, 2012, April 1 marked the first day of business for UniCarriers Americas
By Josh Bond, Contributing Editor
April 04, 2013

Nissan Forklift Corporation, North America announced that it has joined forces with TCM America under a new name, UniCarriers Americas Corporation effective April 1, 2013, with head offices in Marengo, Ill. UniCarriers Americas Corporation is a division of UniCarriers Corporation headquartered in Tokyo, Japan. UniCarriers Holdings is the parent company of UniCarriers.

According to Modern Materials Handling‘s (LM’s sister publication) 2012 Top 20 Lift Truck Suppliers, published shortly after the merger was initially announced in August 2012, Nissan Forklift was ranked 8th in the world with $1 billion in 2011 revenues, and TCM was ranked 11th with $746 million in 2011 revenues.

“We are excited to combine the strengths of these two companies to form a stronger market presence,” said Peter Kruse, president, UniCarriers Americas Corporation, in a recent interview. Kruse is leading the management team of the new entity, which will serve North and South America. Kruse said extensive research into customer demands are informing a suite of new products, one of which is already in development. “We’re looking to understand and anticipate the needs of customers, from the smallest operations all the way to major accounts,” said Kruse. “We’re going to go after those customers by getting more new products out faster.”

Amid ongoing market studies and research of customers in the eastern hemisphere, Kruse said they have expressed a consistent emphasis on quality and durability of both products and processes. UniCarriers Americas has a network of more than 235 authorized dealerships with over 350 locations across North, Central and South America, as well as additional worldwide locations. Those locations will help bring TCM’s strength and significant Japanese market in large equipment such as container handlers to North America, said Kruse.

Kruse said the union of TCM and Nissan was a merger of equals. “Because the market is mature, there’s not as much growth potential, so we need to be stronger on a global basis to be able to take advantage of emerging markets,” said Kruse. “We looked at the combination as being necessary to compete on a global level.”

In particular, Kruse noted potential in South America, particularly in Brazil in light of the World Cup, Olympics and Panama Canal. “In Canada, the U.S. and even to some extent Mexico are on the mature market side,” Said Kruse. “The combined effect presents significant opportunities for us there.”

UniCarriers will encompass five brands: Nissan Forklift, TCM, Atlet, Barrett and UniCarriers. To transition the brand equity of the non-UniCarriers brands to UniCarriers, all trucks will display a “by UniCarriers” endorsement beginning June 1, 2013.

Material handling equipment will be the sole business of UniCarriers, rather than a peripheral business unit. Separately, the global rankings of Nissan Forklift Corporation and TCM Corporation were 11th and 15th respectively, according to the Weltrangliste 2011/2012 list of the top global manufacturers. United, UniCarriers has jumped to number seven on the list. The company will continue its pledge to protect the environment, and operate as a green company.

About the Author

Josh Bond
Contributing Editor

Josh Bond is a contributing editor to Modern. In addition to working on Modern’s annual Casebook and being a member of the Show Daily team, Josh covers lift trucks for the magazine.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

While the economy has seen more than its fair share of ups and downs in recent years, 2014 is different in that it could be the best year from an economic output perspective in the last several years. That outlook was offered up by Rosalyn Wilson, senior business analyst at Parsons, and author of the Council of Supply Chain Management Professionals (CSCMP) Annual State of Logistics Report at last week’s CSCMP Annual Conference in San Antonio.

Matching last week, the average price per gallon of diesel gasoline dropped 2.3 cents, bringing the average price per gallon to $3.755 per gallon, according to the Department of Energy’s Energy Information Administration (EIA).

A number of key topics impacting the freight transportation and logistics marketplace were front and center at a panel at the Council of Supply Chain Management Annual Conference in San Antonio last week.

The relationships between third-party logistics (3PL) service providers and shippers are seeing ongoing developments due in large part to the continuing emergence and sophistication of omni-channel retailing. That was one of the key findings of The 19th Annual Third-Party Logistics Study, which was released by consultancy Capgemini Group, Penn State University, and Korn/Ferry International, a global talent advisory firm.

Optimism in the form of increasing profits was a key takeaway in the Annual Survey of Third-Party Logistics (3PL) CEOs, released earlier this week at the Council of Supply Chain Management Professionals (CSCMP) Annual Conference in San Antonio.

Article Topics

News · Materials Handling · Fork Lifts · All topics

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA