Retail supply chain managers anticipate new trend in warehousing
May 28, 2014
A new report from JLL posits the idea that retail supply chain managers will become increasingly reliant on the conversion of brick-and-mortar stores to fulfilment centers providing package pick-up and ship-from-store services.
“E-commerce is more than changing the way consumers buy—it’s also changing the way stores operate,” said Kris Bjorson, Head Retail-commerce Distribution at JLL.
“Customers expect a seamless shopping experience where they can choose the most convenient way to order, receive and return their purchases, and retailers are responding with a ship-from-store option. More stores will be used as mini-distribution centers where they can fulfil online orders in-store.”
He adds that this new model will reshape the distribution strategy for many retailers as they meld physical stores and e-commerce delivery to compete in the race for e-commerce market share.
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