State of Ocean Cargo: Carriers cope with regulatory restrictions
As if global ocean carriers didn’t have enough trouble managing rates and capacity, government agencies have called into question the viability of alliances and mergers designed to restore stability in the industry.
Transportation in the NewsQ4 2017 Rail/Intermodal Roundtable: Improvements apparent; work remains Fine print trucking regulations snag NAFTA modernization talks Ports of Los Angeles and Long Beach post impressive November volumes project44 introduces rail visibility API YRC provides positive quarter-to-date operating metrics More Transportation News
Transportation ResourceMaximizing Your Sales Team’s Effectiveness Companies need to examine how to restructure their sales team to respond to different customers and subsequent buying behaviors and preferences.
The ocean carrier industry was handed another setback by a major regulatory agency last month as the U.S. Federal Maritime Commission (FMC) rejected the proposed merger of three Japanese liners.
The unanimous decision to nix the Tripartite Agreement, comprising Kawasaki Kisen Kaisha, Ltd. (K Line), Mitsui O.S.K. Lines Ltd. (MOL) and Nippon Yusen Kaisha (NYK) represents a fresh challenge to the “3-J” alliance for the time being. Furthermore, delays in Japanese antitrust approval mean that the carrier’s contract deadline for next month will be missed.
Much of what the Tripartite parties were asking for, says FMC commissioner William Doyle, revolved around pre-merger or pre-consolidation “coordination.” For example, the parties were seeking authority to share information and conduct joint negotiations with third party businesses in the United States for as much as a year in advance of any potential merger.
“These provisions would violate ‘gun jumping’ laws that forbid the sharing of competitively sensitive information or the premature combining of the parties,” adds Doyle. “In order to receive the benefits of a merger, one needs to first merge.”
Chris Rogers, an analyst with the global trade consultancy Panjiva, is not particularly alarmed by FMC’s decision, which he describes as “technical in nature.” More of a worry, however, is the ongoing Department of Justice (DoJ) investigation of the container liner industry and what Rogers describes as “Congressional concerns” about alliances more broadly.
In an advisory letter written by DoJ assistant district attorney general Renata Hesse, the FMC was called upon to forbid the creation of the OCEAN Alliance, or to at least have the carriers rewrite the agreement to ensure competition. “The DoJ has long taken the position that the general antitrust exemption for international ocean shipping carrier agreements is no longer justified,” she says.
For the time being, however, both the Ocean Alliance and THE Alliance still control 45% of the global business by sharing vessels and operating joint services.
Meanwhile, global credit research analysts for Moody’s Investor Service maintain that the outlook for the global shipping industry is stable, given that—after excluding mergers and acquisitions and spinoffs—the aggregate earnings before interest, taxes and amortization (EBITA) of rated shipping companies will remain at similar levels in 2017 when compared to last year.
But unlike 2016, when the industry saw double-digit EBITA declines, the operating environment has bottomed and earnings will remain on an even keel, although at a low level during 2017. “However, a material level of industry-wide earnings growth will be beyond our 12-month horizon,” says Stephanie Leavitt, a Moody’s analyst.
Moody’s further notes that the continued scrapping of Panamax-class vessels, driven by the expansion of the Panama Canal, and of older ships, driven by tightening environmental regulations, are likely to continue, partly offsetting global capacity expansion.
“Market conditions are still weak,” says Leavitt, “but are unlikely to worsen from the levels seen for both segments in 2016. We expect that supply growth will exceed demand growth by less than 2%, or within our parameter for a stable view.”
Freight rates in these two segments will also gradually increase, she adds. For the shipping industry generally, Moody’s would consider changing the outlook back to negative if analysts see signs that shipping supply growth will exceed demand growth by more than 2%.
“Conversely, we would consider a positive outlook if the oversupply of vessels declines materially and aggregate year-over-year EBITA growth appears likely to exceed 10%,” concludes Leavitt.
Shippers rate service quality of ocean carriers “poor to average”
The service provided by container shipping lines is rated as “poor to average” and has deteriorated in the past year, according to a survey of exporters, importers and freight forwarders conducted jointly by maritime shipping advisory Drewry and the European Shippers’ Council (ESC).
The ESC and Drewry contacted several hundred shippers and forwarders from all over the world in March and asked them how satisfied they were with 16 price and non-price related attributes of the services provided by ocean carriers. The survey also looked into areas most in need of improvement and how quality varies by type of carrier.
On a scale of 1 (very dissatisfied) to 5 (very satisfied), customers on average did not rate carriers higher than 3.3 for any of the 16 service attributes, the survey showed.
The three areas of service or price in which shippers and forwarders were the most dissatisfied with were “carrier financial stability,” “quality of customer service,” and “reliability of booking/cargo shipped as booked.” At the other end of the spectrum, the three areas where they were the most satisfied were “price of service,” “accurate documentation,” and “quality of equipment (containers).”
“We see that shippers want to be treated not only as customers, but also as partners when discussing their container transport requirements,” says Fabien Becquelin, maritime policy manager at ESC. “In times when supply chains are becoming more and more complex, partnership is of key importance and unfortunately it is missing.”
According to Becquelin the air cargo industry had been suffering from similar customer service issues, but has changed its ways.
Philip Damas, head of the logistics practice of Drewry, agrees: “Shippers and forwarders clearly see the necessity for the carrier industry to invest in information technology and to balance the needs for cost competitiveness and for more predictability and reliability.”
Meanwhile, the ESC and Drewry plan to run the shipper and forwarder satisfaction survey regularly and invite interested shippers and forwarders to contact them should they wish to be included in next year’s survey..
However, despite growing confidence in a container market recovery over the past six months, other leading shipping analysts are forecasting the return of freight rate volatility to the world’s major trade lanes as the specter of overcapacity comes back to haunt the industry.
Tan Hua-Joo, executive consultant at the Paris-based consultancy Alphaliner, says that although 2016 was “the most balanced year” in terms of supply and demand since 2009, he remains skeptical about a rate rebound. “Hopes on the part of carriers for greater stability are still some time away,” he says, “even though the global fleet growth was constrained to just 1.6% last year.”
New vessel delivery deferrals, in combination with an unprecedented number of vessels sent to scrap yards and an unnaturally large idle fleet propelled by the collapse of Hanjin last year, complicate the matter, adds Tan. “As we move into this year, the rate of growth in the global fleet is going to increase as there’s very little room for the industry to keep the growth of fleet down.”
Alphaliner is forecasting total fleet delivery of 1.32 million twenty-foot equivalent units (TEU), most of which will be new “Mega” vessels, and although it’s also forecasting another year of record scrapping levels—up to 700,000 TEU—there will still be a net increase in the global fleet of 620,000 TEU, which would represent a 3.1% increase.
Altogether, 1.6 million TEU of the world’s fleet found itself idled last year, although some 500,000 TEU of this was Hanjin tonnage. Tan notes that a lot of the Hanjin vessels have been brought back into operation, and Panamax vessels have seen something of a spike in demand due to the new alliances’ demand for capacity—leading to charter rates going back up to around $10,000 per day.
“The idled Hanjin tonnage is now down to about 200,000 TEU, and we expect this be reintroduced to by June,” says Tan. “So, as long as the shipping lines take back this idle capacity, there’s no sign of a recovery in the market as carriers continue to bid for market share and significant freight rate stability will continue.”
In fact, Alphaliner analysts say that they don’t see a “genuine recovery” in the freight markets for another 18 months when demand ramps up to fill ships on a reliable basis.
Robbert van Trooijen, head of Maersk Line for Asia-Pacific, takes issue with this forecast however, stating that 2017 will be the year “in which all of us would find that balance.” First indications of this trend will be seen on the trans-Pacific, Asia-U.S. East Coast and Asia-North Europe trades, he says.
“On the Asia-U.S. East Coast trade lane, 148,000 TEU were deployed at the height of capacity last year, and although it’s been growing since Hanjin’s bankruptcy, it’s now at 144,000 TEU per week,” says van Trooijen.
The trans-Pacific trade is showing a similar pattern when compared to last year, van Trooijen adds, with deployments of 240,000 TEU per week now compared to 237,700 TEUs last year. “In view of all this, I think we should be confident that the capacity injected in the east-west trades is more balanced than it was,” he concludes.
About the AuthorPatrick Burnson, Executive Editor Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]
Subscribe to Logistics Management Magazine!Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!
34th Annual Quest for Quality Awards: 2017 Awards Dinner Trucking Regulations: Washington U-Turns; States put hammer down View More From this Issue