Globalization gets Hollywood Treatment

image
By Patrick Burnson, Executive Editor
February 27, 2012 - LM Editorial

Damco, one of the world’s leading logistics companies, has launched a short movie to showcase how global logistics work.  The timing is interesting too, for Damco represents the only bright spot in Maersk’s recent financial report.

According to spokesmen, this movie is designed to provide an overview of emerging markets and their complex supply chains.

While for our readers, the film may be simplistic, a mainstream audience should be moved.

The overall objective of the movie is to show that hardware and services are matched only by the competency and trustworthiness of motivated members of the workforce.

The production of the film posed some significant logistical challenges, too, as chronicled below.

Go to www.wearemaersk.com and find Damco under “Our films” (will require Abobe Flash Player)

The Damco movie has been developed as part of the A.P. Moller - Maersk Group’s production of a series of theme and business unit movies that showcase the company’s image.

Here are some facts about the total movie production:

  • Three film crews went on a three-month journey spanning five continents.

  • The three film crews were made up of 21 people, 11 nationalities from eight different companies

  • Footage follows the voyage of goods across the world from Brazil to Berlin, China to the US and South Africa to Germany.

  • Modes of transportation: Bicycle, car, truck, train, bus, container vessels, supply vessel, fishing boat, dinghy, pilot boat, tanker, tractor, subway and airplane

  • Hours spent offshore: 2,448

  • Helicopter hours: 96 hours above New York, Brazil, South Africa, Rotterdam, North Sea

  • Shot in 20 countries: Belgium, Brazil, China, Denmark, France, Germany, Ghana, India, Kazakhstan, Liberia, The Netherlands, Nigeria, Norway, South Africa, Sweden, Thailand, United Kingdom, United States, Vietnam, and Qatar.

  • About 40 cities including Rio de Janeiro, New York, San Francisco, Shanghai, Ho Chi Minh City and Longyearbyen in Svalbard, Norway

 



About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

A recent Wall Street Journal report stated that third-party logistics and freight transportation services provider XPO Logistics shut down seven freight terminals that were part of the Con-way Inc. less-than-truckload (LTL) network, Con-way Freight. Con-way was acquired by XPO for $3 billion last year.

Many transportation/logistic organizations are applying a new wave of robotic process automation (RPA), a “no coding” approach that integrates and automates data-driven activities.

Logistics Management Group News Editor recently caught up with Frank Guenzerodt, president and CEO of Dachser USA, the American arm of global 3PL Dachser, about the company's ongoing expansion efforts into the U.S.

In an effort to help buyers of freight transportation and logistics services to better understand the required best practices in order to be a shipper of choice for their carrier partners, non asset-based third-party logistics (3PL) services provider Transplace said this week it has rolled out a Preferred Shipper Checklist.

For a new facility in Chicago, DHL Global Forwarding converted to electric lift trucks. The result? Better uptime and a cleaner environment.

Article Topics

Blogs · Global Trade · Ocean Cargo · Trade · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2016 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA