The power of digital twins technology is being drained as customers are left behind
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UPS rolls out fuel surcharge increases Descartes announces acquisition of Dublin, Ireland-based Aerospace Software Developments Shipment and expenditure decreases trend down, notes Cass Freight Index March trucking tonnage trends down, reports ATA FTR Shippers Conditions Index enters negative territory More 3PLWhile many companies are implementing or testing digital twin technology, a recent Gartner survey of chief supply chain officers found that barely a quarter of companies plan to do the same for their customers.
The survey of 380 supply chain leaders found that 60% are piloting or plan to implement a digital supply chain twin (DSCT), just 27% were planning to incorporate a digital twin of the customer (DToC) as part of their digital strategy.
The results are included in the report, “Supply Chain Executive Report: Drive Growth & Elevate Experiences with Digital Twin of the Customer.”
Gartner defines DToC as a “dynamic virtual mirror representation of a customer that simulates and learns to emulate and anticipate behavior.” It said that A DToC “can and should complement a broader DSCT.”
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April 2023 Logistics Management
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